360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 23, 2016 By Heike Young

10 Signs We’re in the Age of the Customer — And What That Means for Marketers

Thanks to unprecedented technology, everyone and everything is connected. Every marketer has the opportunity to craft 1-to-1 journeys for customers. Being a great marketer today is very different than it was five or fifteen years ago. How can you be a successful marketer in this always-on,... Read More

Marketing, Marketing Cloud

Jun 23, 2016 By Meghan Steiner

Research Identifies Top Barriers in Meeting Sales Quota

Same as it ever was. Same as it never was. The B2B selling environment remains difficult for sales professionals to navigate successfully on a consistent basis. There is nothing new about facing rejection or difficult competition. What has changed dramatically is buyer behavior, based on greater... Read More

Sales

Jun 23, 2016 By Deborah Sweeney

Expand Your Business By Getting Back to the Basics

The foundation of any business is the workforce it employs. As time passes on, employees will fall into a groove where they know the best and most efficient way to get things done. However, this routine most likely becomes so inherent that employees get in the zone and forget to implement the... Read More

Cloud, Corporate Culture, Leadership

Jun 23, 2016 By Jason Perocho

Lightning Customer Community: Deliver an Unparalleled Customer Experience

Today, Community Cloud launches Lightning Customer Community, delivering a rich and immersive experience to customers that can be branded, deployed, and adapted faster than ever before. This news represents not just an evolution in personal interaction, but a revolution in the way businesses build... Read More

Community Cloud, Customer Service, Lightning

Jun 23, 2016 By Bob Stutz

Salesforce Extends Wave Analytics With New Apps for Service and IT

In our personal lives, mobile apps give us instant access to insights that shape our actions and behaviors. We explore and filter thousands of flights on Kayak before booking the best option; we review real-time dashboards on Fitbit to manage our health and physical activity; and we monitor and... Read More

Analytics Cloud, App Cloud, Apps, Service Cloud, Analytics Cloud

Jun 23, 2016 By Blake Miller

The G2 Crowd Has Spoken-Salesforce Email Studio Receives Rave Reviews

G2 Crowd is the world's leading business software review platform. Each month, over 600,000 software buyers use the site to make better buying decisions. The reason? People trust their peers and the 80,000+ reviews that have been shared for the entire world to see.Salesforce is honored to have... Read More

Marketing, Email Marketing, Marketing Cloud

Jun 22, 2016 By Stuart Leung

Essential Customer Service Skills We've Forgotten in the Digital Age

With new digital advancements forever changing the way businesses operate, some fear exceptional customer service may soon become a thing of the past. Here are four customer service skills that are being neglected in the digital age, and how to regain them.... Read More

Customer Service

Jun 22, 2016 By Jason Jordan

The Disastrous Domino Effect of Training Sales Managers

Imagine you must knock down 10 dominoes. What is the most efficient way to do that? Most people would go straight to the obvious solution: Line up the dominoes one behind the other, knock over the first one, and allow physics to handle the rest. I don’t know anyone who would choose to line them up... Read More

Leadership, Sales

Jun 22, 2016 By Heike Young

7 Reasons Why It’s Time for Marketers to Stop Ignoring Snapchat

“But our audience is B2B.” “Snapchat is for high schoolers.” “I don’t get the point of Snapchat.” “It’s a fad; it doesn’t have the staying power of other channels.” All these and more are reasons — nay, excuses — I’ve heard marketers give for why they don’t have a Snapchat strategy. I hear you.... Read More

Marketing, Marketing Cloud, Social Media, Marketing Cloudcast

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

10 Signs We’re in the Age of the Customer — And What That Means for Marketers

Research Identifies Top Barriers in Meeting Sales Quota

Expand Your Business By Getting Back to the Basics

Lightning Customer Community: Deliver an Unparalleled Customer Experience

Salesforce Extends Wave Analytics With New Apps for Service and IT

The G2 Crowd Has Spoken-Salesforce Email Studio Receives Rave Reviews

Essential Customer Service Skills We've Forgotten in the Digital Age

The Disastrous Domino Effect of Training Sales Managers

7 Reasons Why It’s Time for Marketers to Stop Ignoring Snapchat

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First