360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 14, 2017 By Tom Farrell

Creating Location-Based Mobile Campaigns That Actually Work

Perhaps no aspect of mobile marketing is more misunderstood, and more poorly executed, than location-based delivery of push notifications. Those of us with longer memories will recall the excitement at the ability to send push notifications to thousands of people in the same location.... Read More

Marketing, Mobile, Retail

Jul 14, 2017 By Jessica Thiefels

How to Reduce Customer Service Burnout in a Digital World

Providing around-the-clock customer service is proving to be a challenge as companies shift their processes in response to digital trends. The “always-on” culture of consumers, largely created by social media and real-time updates, has now translated into 24/7 customer service expectations for the... Read More

Customer Service, Service, CRM

Jul 13, 2017 By Rob Desisto

4 Best Practices for Learning on Trailhead

Trailhead is known as the fun way to learn Salesforce. As a millennial relatively new to both Salesforce and the industry, I am interested in taking advantage of all opportunities to increase my Salesforce knowledge and overall business skills. By combining interactive mini-courses with engaging... Read More

Cloud, Careers

23 Salesforce Customers Review Back Office Apps

Jul 13, 2017 By Amanda Nelson

24 Salesforce Customers Review Back Office Apps

What is the back office? Simply put, it’s the backbone of a company, the departments — finance and accounting, ERP, HR, and IT — that, despite being behind the scenes, keep things running so the customer-facing departments can be successful. Stemming from the latest AppExchange guide for back... Read More

AppExchange, Apps

Jul 13, 2017 By Joanne Black

The Most Effective 21st Century Sales Strategies Aren’t Digital

"There's nothing like meeting people in person." That’s definitely what I believe, but I was stunned to hear this sentiment coming from a millennial. Aren’t they supposed to be addicted to their devices and to prefer electronic communication? But my meeting with this young man proved why... Read More

Sales

Jul 13, 2017 By Alexandra Siegel

New Research: How Leading with Equality and Values Impacts Your Business

Increasingly, customers and employees expect companies — and their leaders — to stand for more than just the bottom line. More and more social advocacy, a commitment to equality, and giving back are defining successful brands. To learn more about these evolving expectations, Salesforce Research... Read More

Careers, Research

Jul 13, 2017 By Eric Stahl

How Aurora Health Care Improves Patient Care Amidst Changing Paradigms with Salesforce Marketing Cloud

If there’s one constant in health care these days, it’s change. Not a day goes by without disruption in the industry. Mergers and acquisitions, new competition, emerging innovations, shifting regulations, rising costs and perhaps most notable of all, the changing payment landscape are all... Read More

Marketing, Marketing Cloud

Jul 13, 2017 By Robert Begg

Why Your Healthcare Brand Should Be on Social Media

Social media marketing can be a difficult space to navigate. Success requires timeliness and a certain degree of impulse, but also meticulous planning. You have to be authentic but calculated, consistent but flexible. These challenges are compounded for healthcare marketers, who run up against an... Read More

Marketing

Jul 12, 2017 By Vivian Zhang

Why Intelligent Customer Service Can Help You Win the Future

When a friend asks you to recommend a shopping app, would you suggest the one whose customer service just gave you a free return, or the one you always have issues getting a refund with? Easy choice. Customers will walk away easily after one bad service experience. But they will return with friends... Read More

Customer Service, Service Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Creating Location-Based Mobile Campaigns That Actually Work

How to Reduce Customer Service Burnout in a Digital World

4 Best Practices for Learning on Trailhead

24 Salesforce Customers Review Back Office Apps

The Most Effective 21st Century Sales Strategies Aren’t Digital

New Research: How Leading with Equality and Values Impacts Your Business

How Aurora Health Care Improves Patient Care Amidst Changing Paradigms with Salesforce Marketing Cloud

Why Your Healthcare Brand Should Be on Social Media

Why Intelligent Customer Service Can Help You Win the Future

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First