360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 22, 2018 By Casey Robertson Howe

Pathfinder Training Leads to New Opportunities

At Salesforce Equality is one of our core values, and we’re committed to empowering a diverse and qualified workforce with the skills needed to be successful in the 21st century workforce. This year, we introduced our newest workforce development program, called the Pathfinder Training Program,... Read More

News, Careers

Oct 22, 2018 By Megan Reynolds

Marketing Cloud October 2018 Release Is Live!

The latest Marketing Cloud release is now live! This release delivers more personalized and integrated customer journeys while enabling your team to work smarter with new levels of data insight across your organization. Watch the New Feature Overview and learn more about new product updates with... Read More

Marketing, Marketing Cloud

Oct 21, 2018 By Lisa Lee

Trailhead Trailblazers: At UMass Lowell, Students Prepare For Careers With Salesforce CRM Curriculum

When classes resumed for the 2018-2019 academic year at University of Massachusetts Lowell in September, more than 350 students in its Manning School of Business embarked on an educational journey unlike any other. For the second year, UMass Lowell, a public institution located 30 miles northwest... Read More

Careers

Oct 19, 2018 By Alexis Mosier

3 Ways to Gain Customers with Data-Driven Digital Advertising

In an age when consumers demand more relevant, personalized brand experiences than ever before, data-driven advertising strategies are key to increasing leads and improving ROI. Digital advertising is the most targetable, measurable, cost-efficient, and quick-to-implement way to do this. Magna... Read More

Advertising, Digital Advertising, Digital Marketing, Marketing

Oct 19, 2018 By Noah Kravitz

What SMBs Must Know to Join the AI Revolution

It comes as no surprise that nearly three-quarters of small and midsize businesses (SMB) will invest in software and apps over the next year, according to this June 2018 Vistage survey. But would you have guessed that — along with CRM — artificial intelligence (AI) tops the list of technologies... Read More

Small Business, Artificial Intelligence, Analytics

Oct 18, 2018 By Brigitte Donner

Dreamforce '18 By the Numbers

Salesforce's annual Dreamforce conference filled downtown San Francisco last month with more than 170,000 registered attendees, 400 partner companies, 400 living trees, and 20 monastics from France. Here are more fun numbers that add up to the greatest software conference in the world. Delve... Read More

Dreamforce, Events

Oct 18, 2018 By Amanda Nelson

190+ Fan-Favorite AppExchange Apps at Dreamforce ‘18

Each Dreamforce, we learn new things, meet new people and sing along with different bands, but there is one constant recurrence: those special moments that AppExchange likes to refer to as "appyness," or pure joy. It’s reuniting with a friend you haven’t seen since last Dreamforce, going... Read More

AppExchange, Dreamforce

Oct 18, 2018 By Michael Kostow

Forrester Names Pardot a Leader in 2018 Wave Evaluation

In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can't be achieved by simply adding more... Read More

Pardot, B2B Marketing, Marketing Automation

Oct 18, 2018 By Kate Milne

Holiday Readiness: Give Your Customers Choices With Click and Collect

“Click and collect,” sometimes referred to as “buy online, pick up in store,” will be a significant factor this holiday. According to an International Council of Shopping Centers survey, 36% of 2016 U.S. holiday shoppers who made purchases used click and collect, a figure that has been steadily... Read More

Commerce, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Pathfinder Training Leads to New Opportunities

Marketing Cloud October 2018 Release Is Live!

Trailhead Trailblazers: At UMass Lowell, Students Prepare For Careers With Salesforce CRM Curriculum

3 Ways to Gain Customers with Data-Driven Digital Advertising

What SMBs Must Know to Join the AI Revolution

Dreamforce '18 By the Numbers

190+ Fan-Favorite AppExchange Apps at Dreamforce ‘18

Forrester Names Pardot a Leader in 2018 Wave Evaluation

Holiday Readiness: Give Your Customers Choices With Click and Collect

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First