Aug 18, 2017 By Sabrina Ferraioli

8 Secrets for Reaching and Engaging with Senior Executives Successfully

Managing a team of sales professionals who are focused on selling to senior executives isn’t easy. You want to give your reps all the tools necessary to achieve their sales targets. It’s your job to make sure they bring home fat commission checks … and you do too. The problem is, the top executives... Read More

Sales

Dec 21, 2016 By Sabrina Ferraioli

When Marketing to C-Level Executives, Content Is Not King

If you’re a marketer who aspires to introduce your product or service to C-level executives, you’re not alone. After all, they hold the purse strings. And they have the authority to make sweeping decisions. So it’s no wonder that many B2B marketers aim to reach them through their marketing... Read More

Marketing

Aug 18, 2016 By Sabrina Ferraioli

The Myth That’s Hurting Your Sales

“Myths which are believed in,” wrote George Orwell, “tend to become true.” And when that myth is based on a statistic that discourages companies from directly engaging and conversing with prospective customers early in the sales cycle, it hurts sales and, ultimately, business. The myth I’m... Read More

Sales