Aseem Badshah

4 Talking Points to Squash the Beef Between Sales and Marketing

Dec 23, 2016 By Aseem Badshah

4 Talking Points to Squash the Beef Between Sales and Marketing

No one wants to clash with her co-workers, but conflict inevitably has a way of happening. This is particularly true in the middle of the sales funnel, where marketing teams overlap and intersect with sales teams. Much of this tension stems from disparate goals. Marketers tend to play the numbers... Read More

Marketing, Sales

The Abuse of Automated Direct Messages (and How to Avoid It)

Aug 25, 2016 By Aseem Badshah

The Abuse of Automated Direct Messages (and How to Avoid It)

The automated direct message horror stories are as sad (or funny, depending on your sense of humor) as they are common. Remember Microsoft’s Tay, an AI teenage chatbot designed to learn from the people “she” was talking to? Like any good kid, she began parroting those Twitter users she was around... Read More

Marketing, Social Media

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

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Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

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