In a Cloudforce New York session last week, Jeffrey Cohen and Kipp Bodnar, authors of The B2B Social Media Book, delivered a remarkable statistic: 73% of CEOs don't believe marketers drive revenue.
Leads fix this problem and can help prove the worth of social media endeavors. That's...
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The socially connected business needs to master the six principles of social media marketing to succeed.
It doesn't have to be a daunting process. We are in an era where all business is social. Even the most staid institutions and regulated businesses are being pulled into the social...
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With over 750 sessions at Dreamforce 2012 and many at Cloudforce as well, there is a lot of content to digest. So let's make it easy. Here are 10 presentations from these conferences that can help you improve your social media strategy.How to Create a Social Media Command Center
Using...
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It’s
true that selling a pair of colored jeans or a video game is much more
exciting than selling IT infrastructure and industrial machines. But why
can’t we make B2B exciting too? After all, the end buyers of B2B are
humans too. In our marketing department, we believe that B2B ads do not...
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by Jason Miller, Social Media Strategist at MarketoAs social media continues to dominate B2B marketing
discussions it is quickly becoming an essential part of any solid marketing
strategy. However, as the world of social is constantly evolving, it is becoming more
and more...
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This is the first post of a multi-part series based off the Dreamforce session "21 Changes that Impacted SEO Forever in 2012."
When a user searches on Google and arrives at your website, your internal web analytics program is able to identify the keyword that the user typed in....
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by Jason Miller, Social Media Strategist at Marketo
It’s a business-eat-business universe and B2B marketers today must fully utilize social media channels if they want a chance at surviving alone in the deep recesses of space. A good social marketing campaign often times starts with...
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This was my first Dreamforce as a salesforce.com employee and i couldn't be more proud of the event our company put on - the production to the organization to the smallest details were all top-notch. I played a small part, putting together one of the 800+ breakout sessions. My session spoke to...
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Automation has become
so ingrained into our daily lives that we barely even notice it anymore. Automatic doors and automatic soap dispensers,
for example, are automated processes aimed to save us time and make our
lives easier. Even marketing, a field that is traditionally very creative...
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