If you’ve ever had a phone call on a bad connection, you know how annoying it
is to be interrupted by static or background noise when you’re trying to have a
conversation. Unfortunately for marketers, that’s how most customers feel about
marketing tactics--campaigns, ads, and emails feel...
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Marketers have spent a lot of time and money finding ways to personalize the customer experience. The marketing automation industry as a whole was built up to enable marketers to send leads the right message at the right time. While we’ve made some progress, prospective and existing...
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by Mike Volpe, CMO of Hubspot
Data is the crucial ingredient for maintaining sales and
marketing alignment. You need data to monitor progress toward goals, analyze
lead quality, and measure marketing ROI. So the first step in creating a
Smarketing organization is establishing a closed-loop...
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