Feb 11, 2013 By Mike Volpe

How Media Helps Companies Reach Otherwise Impossible Audiences

If you’ve ever had a phone call on a bad connection, you know how annoying it is to be interrupted by static or background noise when you’re trying to have a conversation. Unfortunately for marketers, that’s how most customers feel about marketing tactics--campaigns, ads, and emails feel... Read More

Featured, Marketing

Jan 29, 2013 By Mike Volpe

Repairing a Fragmented Customer Experience

Marketers have spent a lot of time and money finding ways to personalize the customer experience. The marketing automation industry as a whole was built up to enable marketers to send leads the right message at the right time. While we’ve made some progress, prospective and existing... Read More

Featured, Marketing

Jan 08, 2013 By Mike Volpe

How to Align the Sales and Marketing Teams in Your Company

by Mike Volpe, CMO of Hubspot Data is the crucial ingredient for maintaining sales and marketing alignment. You need data to monitor progress toward goals, analyze lead quality, and measure marketing ROI. So the first step in creating a Smarketing organization is establishing a closed-loop... Read More

Featured, Marketing, Sales