Ready to get inspired to create great content? Last week Content Marketing World dominated Cleveland, Ohio with marketers from around the globe including experts such as Joe Pulizzi, Ann Handley, Jay Baer, Lee Odden and many, many more.
We collected their inspirational quotes during the...
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Social advertising is changing how brands connect with customers and fans. eMarketer
estimates that worldwide paid advertising on Facebook will reach $5.89
billion this year and continue rising by more than 20% annually through
2015, when spend will approach $9 billion. With billions of people...
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Wouldn't it be great if you could sit down with some of SEO's biggest names and ask them three questions?
Well, save your efforts - salesforce.com has done just that; pulling together Rand Fishkin, Wil Reynolds, Debra Mastaler, Duane Forrester, Chris Bennett, Will Critchlow, Jim...
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The marketing industry is undergoing the
biggest transformation it’s seen in 60 years—and it’s
being driven by the social revolution. Today’s leading brands are looking to
completely transform their traditional marketing strategies given the
unprecedented growth of social networks.
Once you
have...
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Nonprofits depend on personal connections whether it's for fundraising, enlisting volunteers or growing their organization. Social media, the popularity of mobile devices and apps, and the emergence of technology overall are forcing nonprofits to think differently about how they engage and...
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Over
half of CEOs expect social
channels to be the primary way of engaging customers within
the next five years. One company that is leading the way with social listening
and engagement is Cisco Systems. The worldwide IT leader -- with more than
65,000 employees in 80 countries – has...
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From the 60s through to the 80s, David
Ogilvy was the King of Madison Avenue. And some of his less well-known
marketing strategies are tailor-made for today’s marketing environment, where
so much focus is now creating great content.
Back in the day, clients from Rolls Royce
to Schweppes to...
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Leads are the lifeblood of any business. Converting leads to loyal customers is what it takes to stay in business and thrive. By managing your leads in a systematic and structured way, you can increase both the number of leads you generate and how many of those leads you convert. Many companies...
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The journey from a ‘Like–based’ social strategy (a la 2010) to
a ‘lead-based’ social ROI strategy (today) is a circuitous path of discovery for many businesses versus a straight line.
At Salesforce.com, we began to make a shift almost a year
ago as our goals related to social strategy matured....
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