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Christine Crandell
Christine Crandell, President at New Business Strategies, is a recognized thought leader, practitioner, speaker and author on corporate strategy and B2B customer experience.
Look in most organizations and you’ll find someone responsible for sales training, sales materials, systems that support the sales organization, and sales team support. That person usually sits in Marketing or Sales and it may be their full-time job or they squeeze it in between other...
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30% of B2B marketing budgets are spent on content according to the 2013 B2B
Content Marketing Report, yet a whopping 50% of vendors’ content is
ignored by prospects according to New Business Strategies’ research. You can sidestep this expensive loss of money and prospect-attracting
opportunities...
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