Kristen Craft

Kristen is a big fan of technology, education, and business. She loves being part of the marketing team at Wistia, running partnerships and helping people use video more effectively. Kristen holds advanced degrees in business and education from MIT and Harvard.

Jan 28, 2015 By Kristen Craft

How Video Can Make You Better at Sales

If you work in sales, imagine—for a moment—that you could enter a sales call or meeting knowing exactly what’s on your prospects’ mind. What if you knew what they found most compelling, or what confuses them most about your product? You’d go into every exchange armed with the precise information... Read More

Marketing, Sales

Mar 10, 2014 By Kristen Craft

How to Make Great Videos on a Budget

At Wistia, we just love using video as part of our sales and marketing strategy. Video allows us to convey our message succinctly, in a highly engaging way. It also allows us to build rapport and credibility with our prospects. Video makes every part of the sales process more efficient. “Video... Read More

Featured, Marketing, Sales