MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Nov 18, 2014 By Jeff Kalter

Flip the Sales Funnel and Increase ROI — 6 Steps

Funnel or Pyramid? There’s a problem with the sales funnel. Just because you fill it with leads, sales won’t naturally fall out of the bottom. And yet many sales and marketing managers feel this is the way it works: play the numbers game, get as many leads as possible and sales will naturally fall... Read More

Featured, Marketing, Sales

Nov 17, 2014 By Devon McGinnis

Black Friday, Geolocation & the Customer Journey

Picture this, Dear Shopper: you're power-walking through the mall on Black Friday, on a mission to find that [Elsa doll, smartwatch, pair of Air Jordans-insert your own list here]. And then your phone buzzes with an app alert from the retail location around the corner, offering 15% off your... Read More

Marketing, Email Marketing, Mobile Marketing

Nov 14, 2014 By Drew Beechler

9 Key Marketing Lessons from American Express's Small Business Saturday

In 2010 American Express officially launched Small Business Saturday. It took place on the Saturday after Thanksgiving, and it's intention was to promote small businesses across the country and encourage people across the country to shop locally that Saturday. In 2011, the U.S. Senate... Read More

Marketing, Social Media Marketing, Best Practices

Nov 14, 2014 By Heike Young

How Julep Is Disrupting the Beauty Industry-And What Marketers Can Learn From It

At FastCompany's Innovation Uncensored event in San Francisco, Jane Park (Founder and CEO of Julep) spoke about how Julep is creating a new customer experience around beauty products. Specifically, she discussed Julep's customer-centric approach to product development and how they let customers... Read More

Marketing, Customer Journeys, B2B Marketing

Nov 13, 2014 By Drew Beechler

18 New Content Marketing Benchmarks for 2015

This is a compilation of two posts that originally appeared on the Salesforce Marketing Cloud Blog for both B2B and B2C marketers. Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and... Read More

Featured, Marketing, Marketing Cloud, Sales, Small Business, Social

Nov 12, 2014 By Bryan Eisenberg

Improve Collaboration With Your Marketing Team

This story has a happy ending, I promise. Over the last several years, we have been working with a marketing team in which every member was at least three levels removed from anyone who had direct contact with customers. To compensate for that, the company and the team were treading water in an... Read More

Collaboration, Marketing, Sales

Nov 12, 2014 By Drew Beechler

Top Social Media Benchmarks for the Retail and E-Commerce Industry

We recently analyzed over 3 million tweets and 2 million Facebook posts in our Social Engagement Benchmark Report for Twitter and Social Engagement Benchmark Report for Facebook. These reports analyzed benchmark statistics across our seven key industries-including Retail and E-Commerce-and revealed... Read More

Marketing, Social Media Marketing, Industry Report

Nov 11, 2014 By Mark Hunter

Can Too Much Communication Hurt Sales?

Can too much communication inside the company hurt sales? Yes! We all want to believe communication is a good thing, but it also can create as many, if not more, problems than it solves. One of the biggest problem areas for communication is between Sales and Marketing. The two departments... Read More

Collaboration, Marketing, Sales

Nov 11, 2014 By Chad White

120 Email Marketing Rules to Live By

Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. In other words, there are a lot of rules you should be aware of if you want to successfully build out your program and craft effective emails. 120... Read More

Marketing, Email Marketing, Best Practices