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Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. In other words, there are a lot of rules you should be aware of if you want to successfully build out your program and craft effective emails.

120 Email Marketing Rules to Live By
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To help you better understand the best practices of this complex, often misunderstood channel as you craft the best executions for your brand, I'm sharing all 120 rules from Part 1 of the second edition of my book, Email Marketing Rules. The book goes into much more detail about each rule and Parts 2 and 3 go into depth about key email marketing principles and the future of the channel, but these 120 rules will get you well on your journey to being a better email marketer.

120 Email Marketing Rules to Live By from Salesforce Marketing Cloud