As a profession, Customer Success is getting out of firefighting mode and into a more proactive way of managing our customers. This is the moment we’ve all been waiting for. No longer is our role solely defined by customer saves and heroically preventing churn by over servicing our customers.
We...
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Engagement means a lot of things in the world of marketing and sales: social media engagement, brand engagement, email engagement, logging calls — and that’s just the beginning. For B2B companies with complex sales cycles, prospect engagement is the lifeblood of the buyer’s journey, and insights...
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Subscribers are raising the bar on relevance. They’re tired of being treated the same as everyone else and they’re tuning out “one size fits all” messaging. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter...
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With every tweet, Instagram photo and Facebook post, the digital world is becoming a far more cluttered space. In turn, customers are cutting to the chase and going straight to trusted sources to get to the bottom of things: new trends, innovative ideas and trusted advice on what to buy. The power...
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Among marketers, there's growing popularity in tying content to revenue. While it's reasonable to justify dollars spent on content marketing, a one-size-fits-all approach may add risk to your small business....
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You heard me — the B2B sales and marketing funnel is dead, and by now, I think we all know it. However, if this comes as a surprise to you, then hopefully the rest of this post will be very enlightening (and if this isn't a surprise, I’d be interested in reading your thoughts in the...
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Developing your channel strategy and partnerships is not about you. You can’t design a successful ecosystem around the needs of only one party. Instead, you need to embrace a philosophy of asking what you can do for others — for your partners and, ultimately, for the customers you both serve.
This...
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When you hear Game of Thrones, what’s the first thing that comes to mind?
Probably marketing technology, right?
Okay, maybe not — but that doesn’t mean that there isn’t our very own Game of Thrones going on right in our backyard. In anticipation of the new season of Game of Thrones, we took a...
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Content marketing has gone mainstream. In 2014, the Content Marketing Institute and MarketingProfs revealed that 86 percent of B2B companies and 77 percent of B2C companies now produce some form of content marketing.
The most successful content marketing programs attract a large audience by...
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![The Marketing Technology Game of Thrones [SlideShare]](http://www.salesforce.com/content/dam/blogs/us/April2015/GOT.png)
