Meet Jessica, a classic member of the Millennial generation. She lives in San Antonio, the #1 destination for Millennials in the United States (Forbes). You’ll see her every Monday, Wednesday and Friday monitoring her morning run on her FitBit, wrapped in a silicone Tory Burch bracelet. After her...
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When companies first entered social media they did so largely because they saw it as a "free advertising" medium. It was unfortunate because the real power of the social media opportunity is engage with your audience in a free flowing, two-way dialogue that produces rich insights and...
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In our bigger-is-better world, where email marketers tend to focus on building quantity lists over quality ones, the unsubscribe is sometimes viewed as a very bad thing. But is it really?
Actually, no it’s not…or not necessarily, I should say. You can learn a lot from those people who opt out of...
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Company leaders know that nothing’s more important than their employees. We provide all kinds of things to make them happy, from competitive salaries to ergonomic chairs to gourmet coffee.
It’s time that we also make social media easier for them.
Let me clarify. I mean social media for the...
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When I was at the MarTech conference a few weeks ago, I had some really amazing conversations with fellow B2B marketers that led me to a startling realization: in all of my time as a marketer, I’ve been thinking about the sales funnel all wrong.
I know, I know — you’ve heard the schpiel about the...
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We’re back this week with more advertising insights. This week we’re sharing updates of Twitter’s performance on mobile, the benefits of using social media advertising in the auto industry, and why you should pay attention to post-install engagement activities in evaluating ROI.
The growth of...
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What are your advertising plans for Mother’s Day? Are you targeting mobile users? Will you use video? These are all questions to think about leading up to the holiday (Mother’s Day is May 10th in the United States this year). To help you decide, we focused this week’s insights on how video...
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Shakespeare said that brevity is the soul of wit. He would have loved Twitter. Nowhere do you find more wit, and nitwits, attempting to say something important with constraints that go against our natural bent to communicate.
With billions of tweets posted over the last nine years, Twitter has...
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With mobile technology becoming increasingly popular for modern business, it can be difficult for companies to leverage its advantages effectively. Most companies that have been operating without mobile technology probably arent even sure where to begin. Case in point, our company had a client who...
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