Tom Martin

Tom Martin

Tom is 20+ year veteran of the sales & marketing industry and is the founder of Converse Digital, author of The Invisible Sale and a contributing writer for Advertising Age.

Creating Campfire Communities With Social Media

May 27, 2015 By Tom Martin

Creating Campfire Communities With Social Media

When companies first entered social media they did so largely because they saw it as a "free advertising" medium. It was unfortunate because the real power of the social media opportunity is engage with your audience in a free flowing, two-way dialogue that produces rich insights and... Read More

Community, Social Media, Social, Marketing

How To Close More B2B Invisible Sales Leads With Aikido Selling

Oct 28, 2013 By Tom Martin

How To Close More B2B Invisible Sales Leads With Aikido Selling

Great Content Marketing is the key to finding and winning the invisible sale. So it’s no wonder content marketing agencies and consultants are quick to sing the praises of this new technique. But there is a dirty little secret that everyone is ignoring. And that secret is negatively affecting... Read More

Featured, Sales, Small Business

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

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