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Tom Martin
Tom is 20+ year veteran of the sales & marketing industry and is the founder of Converse Digital, author of The Invisible Sale and a contributing writer for Advertising Age.
When companies first entered social media they did so largely because they saw it as a "free advertising" medium. It was unfortunate because the real power of the social media opportunity is engage with your audience in a free flowing, two-way dialogue that produces rich insights and...
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Great Content Marketing is the key to finding and winning
the invisible
sale. So it’s no wonder content marketing agencies and consultants are
quick to sing the praises of this new technique. But there is a dirty little
secret that everyone is ignoring. And that secret is negatively affecting...
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