Like anything, marketing is a fluid, dynamic creature.
Brands are continually looking for new ways to communicate and connect with target audiences. At the same time, they need to outflank competitors that are pursuing the same consumers.
It means brands are experimenting, innovating and looking...
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This day started out like any other but little did I know at the time just how important this morning would be. I love to read business and technology stories in the morning, even if I don't have the time and sometimes it might be days before I read something that changes the course of my thinking,...
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When Mark Zuckerberg took the stage at the F8 Developer Conference a while ago, he reaffirmed where Facebook’s focus is. He explained that the progression of his platform has gone from being text-focused to being photo-focused, and that we will soon be in the video era of Facebook. 2014 saw both...
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At Social.com, we are proud to have many diverse advertisers working with us to create industry-leading advertising campaigns on Facebook, Twitter, LinkedIn, and beyond. In this first post in a series, I interviewed Noga Halperin, Director of Marketing at Playtika, about her work and suggestions...
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Whether you’re an enterprise company or a small business getting users to engage with your messaging is critical to success. We’ve all been there, you set up an email, ad-unit, or social promotion with high hopes for the campaign, only to receive the same abysmal results. In less than 500 words I...
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During a recent meeting I attended with a CMO of a large, well-known brand, it quickly became apparent that one of the performance metrics he cared most about was the number of views to the brand’s YouTube channel. Believe it or not, this perspective is more common than you think.
I challenged his...
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It's no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketingâÂÂ-âÂÂincluding businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Now we're separating B2B from B2C...
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Email isn’t a new communication method. In fact, opinions vary widely on the value of email as a marketing tool in the modern landscape. Most criticism of email surrounds the fact that inboxes are so jam-packed with SPAM that it’s next to impossible to get a recipient’s attention and, even more...
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In a world in which brands are being told they need to be publishers, there is growing pressure to create content.
Whether it is white papers, blog posts, white papers, infographics, videos or social media updates, content is apparently king for brands that want to connect with potential and...
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