360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 02, 2015 By Matthew Hutchinson

How Tech Companies Can Take the Mystery Out of Big Data Marketing

For many companies, big data remains a big mystery. While it’s easy to comprehend the value of harnessing traditional and digital data sources for discovery and analysis, the exponential growth of structured and unstructured data can be overwhelming. Consider that 90% of the data in the world has... Read More

Marketing, Marketing Cloud, Analytics

Nov 02, 2015 By Gordon Evans

Customer Success is a Pin Away: Introducing Pinterest Publishing and Analytics for Salesforce Marketing Cloud

Today we're excited to announce that the Salesforce Marketing Cloud has been selected as a Pinterest Marketing Developer Partner for Content Publishing. We’ll be launching an entirely new set of tools to empower marketers to engage and connect with customers on Pinterest using Social Studio.... Read More

Marketing, Marketing Cloud, Social Media, Featured

Oct 30, 2015 By Hilary Givens

The Financial Services Industry is Investing Big in Digital Advertising

The Financial Services Industry has long been a big spender in the Digital Advertising space. In 2015, total US digital advertising spend has continued to see rapid growth, reaching $58B. Financial services will rank third highest in overall share of total digital ad spend across all industries,... Read More

Social, Social Media, Marketing, Marketing Cloud

Oct 30, 2015 By Zachary Reiss-Davis

8 Ways You Need to Prepare for the Holiday Advertising Season

The biggest time of the year is fast approaching for marketers and advertisers - In the United States alone, $616 billion will be spent on shopping for the winter holidays, according to the National Retail Federation. We recently published a list of ways that Email Marketers must already be... Read More

Advertising, Social, Social Media, Marketing, Marketing Cloud

Oct 29, 2015 By Marta Lawrence

WeddingWire Bridges the Physical and the Digital Worlds with WedSocial

Wedding-goers today have a bevy of choices available for capturing, sharing and retweeting photos of your Uncle Eddie who drank too much and thought he could still do “The Worm.” Documenting memories for posterity, however, can be tricky when the pics are spread across multiple social networks. ... Read More

Marketing, Marketing Cloud

Oct 28, 2015 By Heike Young

Beauty Marketing in 2015: 5 Tips from a Marketing Genius

Beauty marketing has changed a lot since the days of two to three mainstream lipstick brands and two available nail polish shades: pink or red. The Marketing Cloudcast, the marketing podcast from Salesforce, talked to L’Oreal Head of Digital and Media ANZ Christophe Eymery to get more context on... Read More

Featured, Marketing, Marketing Cloud

Oct 28, 2015 By Kyle Graden

Advertising Insights: Global Trends for Ad Revenue, Mobile Commerce, Programmatic Spend

Get your fix of global advertising trends in this week’s advertising insights blog. See how digital advertising revenue rises and falls throughout the year in the U.S. while continuing to grow overall, the share of mobile commerce transactions among retailers in Western Europe, and the dramatic... Read More

Marketing, Marketing Cloud, Social, Social Media

Oct 28, 2015 By Matthew Hutchinson

How to Overcome Fragmented Customer Data in Marketing, Sales and Service

A lot of organizations believe they have a 360-degree view of the customer. What they fail to realize is that marketing holds 80 degrees, customer service has 80 degrees, and sales owns 80 degrees. Then they wonder why it’s hard to provide a cohesive customer experience throughout the lifecycle.... Read More

Marketing, Marketing Cloud

Oct 27, 2015 By Matthew Hutchinson

How to Market Like Goliath When You’re Really David

There have been many studies to determine why customers frequent small and mid-sized businesses (SMBs), and the results are almost always the same. Today’s consumers place high value on the personalized experiences and service they receive from SMBs compared to larger companies. In fact, they... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Tech Companies Can Take the Mystery Out of Big Data Marketing

Customer Success is a Pin Away: Introducing Pinterest Publishing and Analytics for Salesforce Marketing Cloud

The Financial Services Industry is Investing Big in Digital Advertising

8 Ways You Need to Prepare for the Holiday Advertising Season

WeddingWire Bridges the Physical and the Digital Worlds with WedSocial

Beauty Marketing in 2015: 5 Tips from a Marketing Genius

Advertising Insights: Global Trends for Ad Revenue, Mobile Commerce, Programmatic Spend

How to Overcome Fragmented Customer Data in Marketing, Sales and Service

How to Market Like Goliath When You’re Really David

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First