360 PERSPECTIVES

How To Connect Silos
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Marketing Cloud & Salesforce: How Salesforce Uses Marketing Cloud Tools

Nov 17, 2015 By Matthew Hutchinson

Inside View: How Salesforce Uses Marketing Cloud to Equip our Sales Team with Competitive Insights

When you think of journey management, you probably envision the path brands use to acquire, onboard, engage and retain customers. But as you’re about to discover, those same strategies can be used to communicate with employees. In the Inside View series, we’re unveiling some unique and unexpected... Read More

Sales, Marketing Cloud, Marketing

Nov 16, 2015 By Trisha Mahoney

Your Very Own Marketing Cloud Genius Bar

Most people never even come close to using their MacBook to its fullest potential. In fact, the majority of people only use Outlook and Microsoft Office. But what if you had access to your very own personal Genius Bar? Imagine the possibilities. Would you be creating Hollywood style movie trailers... Read More

Marketing Cloud, Marketing

Nov 13, 2015 By Emma Richards

How to Take Advantage of Twitter’s Direct Response Offerings

Twitter’s emergence in the direct response market over the past few years has not gone unnoticed. In 2014, it had a push towards objective-based campaigns and performance-based bidding and unveiled its mobile app promotion tools. This year, Twitter has both refined these offerings and increased... Read More

Marketing, Marketing Cloud, Advertising, Social

Nov 12, 2015 By Kyle Graden

Facebook is the Mobile App Advertising Paradise

Supercharge your mobile advertising by leveraging Facebook’s massive mobile user base of monthly active users and being mindful about when to run app re-engagement campaigns. We also share shopping habits among France’s digital buyers in this week’s roundup of #AdvertisingInsights. Last week... Read More

Marketing, Marketing Cloud, Social, Social Media, Advertising

Nov 11, 2015 By Hilary Givens

The Complete Guide to Advertising on Instagram

Instagram has stolen the advertising spotlight within only its first few months in the market. The platform has more than 400 million monthly active users, 75 percent of which are outside the United States, and the average millennial user comes back seven times per day. Advertisers now have the... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Nov 11, 2015 By Matthew Hutchinson

Inside View: How Salesforce Uses Marketing Cloud to Drive Mobile App Adoption

At Salesforce, we don’t just help other companies achieve results with Marketing Cloud, we use it ourselves to drive our very own business. In the Inside View series, we’ll take a look at some unique and unexpected ways teams across our organization leverage Marketing Cloud—like sharing competitive... Read More

Marketing Cloud, Marketing, Mobile

Nov 10, 2015 By Gregg Johnson

Salesforce Recognized as Initial Member of New Instagram Partner Program

Today Salesforce announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram. Companies in the... Read More

Marketing, Marketing Cloud, Social, Social Media, Advertising

Targeted Email Marketing: Entertainment Benefits Group & Marketing Cloud

Nov 09, 2015 By Marta Lawrence

Read How Entertainment Benefits Group Increased Revenue by More Than 45% with Salesforce Marketing Cloud

Four years ago Entertainment Benefits Group (EBG) was on the cusp of tremendous growth. The company sent millions of emails each year, but as acquisitions and new product lines emerged, they needed a solution that could scale to meet these increased demands. Today, EBG is one of the largest... Read More

Marketing, Marketing Cloud

social customer care with marketing cloud at&t's success story

Nov 09, 2015 By Matthew Hutchinson

How AT&T Delivers High-Tech, High-Touch Digital Customer Care at Scale

When reflecting on the innovations of the American Telephone and Telegraph Company, Alexander Graham Bell said it was the result of ‘the cooperation of many minds.’ Although he would hardly recognize the company in its present form, his belief perfectly captures AT&T’s modern-day strategy for... Read More

Marketing Cloud, Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Inside View: How Salesforce Uses Marketing Cloud to Equip our Sales Team with Competitive Insights

Your Very Own Marketing Cloud Genius Bar

How to Take Advantage of Twitter’s Direct Response Offerings

Facebook is the Mobile App Advertising Paradise

The Complete Guide to Advertising on Instagram

Inside View: How Salesforce Uses Marketing Cloud to Drive Mobile App Adoption

Salesforce Recognized as Initial Member of New Instagram Partner Program

Read How Entertainment Benefits Group Increased Revenue by More Than 45% with Salesforce Marketing Cloud

How AT&T Delivers High-Tech, High-Touch Digital Customer Care at Scale

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First