360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 27, 2015 By Zachary Reiss-Davis

Why Consumers and Advertisers Both Love Instagram

We’re excited to be part of the Instagram advertising rollout, and wanted to share some key stats about the platform in advance of a webinar we’re doing Wednesday October 28th (sign up here). Instagram’s growth over the past several years has been absolutely meteoric. It had just 50 million monthly... Read More

Social, Social Media, Marketing, Marketing Cloud

Oct 22, 2015 By Marta Lawrence

Belmont Stakes Makes Horse Racing History with Help from Social Studio

When American Pharaoh won the Triple Crown in June at the 147th running of the Belmont Stakes, more than 240,000 tweets were sent in the 15 minutes following the race, according to Twitter. By Sports Illustrated’s account, tweets were flying in as fast as 48,000 per minute. While fans were busy... Read More

Marketing, Marketing Cloud

Oct 22, 2015 By Kyle Graden

Reach Equality-Minded Consumers with Thoughtful Advertising

October 11th marked the 27th anniversary of National Coming Out Day, a day to celebrate coming out as Lesbian, Gay, Bisexual, Transgender or Queer (LGBTQ) or as an ally. Visibility is important to the LGBTQ consumer because they've had to hide their identity before coming out, so it is important to... Read More

Marketing, Marketing Cloud, Social Media

Oct 21, 2015 By Kyle Graden

Advertising Insights: Lift in Brand Metrics, Marketing Meets IT, Canada Growth

The digital world changes every second and, coordinating a customer journey in a secure and scalable fashion can be a challenging task without the proper resources. This week’s insights show the lift in brand metrics with mobile ads, how marketers work closely with IT, and the growth of mobile... Read More

Marketing, Marketing Cloud, Social Media

Oct 19, 2015 By Hilary Givens

A Comprehensive Guide to Twitter Advertising Card Specs

Twitter advertising has become one of the most popular methods of connecting with online users at the right moment, and with relevant communications. Advertising teams have the choice of a vast array of Twitter Ad Cards, a format that allows you to attach other types of content or information to a... Read More

Marketing, Marketing Cloud, Social

Oct 19, 2015 By Jessica Kremer

The Winter '16 Release is Here!

Winter ’16 is now live! In the Winter ‘16 release, we have reimagined the Salesforce experience. With more than 150 new and improved features, you can now create 1-to-1 customer experiences, sell smarter, and go faster than ever before. Get ready for a new kind of customer success. Here are some of... Read More

Cloud, App Cloud, Analytics Cloud, Community Cloud, Featured, Marketing Cloud, Sales Cloud, Service Cloud

Oct 16, 2015 By Sabrina Barekzai

What Marketing Professionals Learned at Dreamforce

Learn what’s new, what’s next, and what’s happening now in the world of marketing at Dreamforce. The digital marketing landscape is constantly evolving. At Dreamforce, marketers got ahead of the game with some of our top sessions, designed to help make the most of your marketing. Get inspired and... Read More

Marketing Cloud, Marketing, Dreamforce

Oct 15, 2015 By Matthew Hutchinson

3 Tactics to Make Your Email Marketing Scream ‘Open and Click’

While other channels tend to get much of the hype, email marketing continues to be the most widely used and effective digital marketing tool for engaging with B2C and B2B prospects and customers. That’s an amazing testament to the skills of email marketers—especially when you consider that over 100... Read More

Marketing, Marketing Cloud

Oct 15, 2015 By Zachary Reiss-Davis

The Next Wave Of Digital Advertising

There have been three major innovations in the history of digital advertising: The modern banner ad and display ads, started by Hotwired then DoubleClick Search advertising, based on keywords, led by Google and Yahoo Identity-based advertising, led by Facebook Additionally, the digital... Read More

Marketing, Marketing Cloud, Social

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Why Consumers and Advertisers Both Love Instagram

Belmont Stakes Makes Horse Racing History with Help from Social Studio

Reach Equality-Minded Consumers with Thoughtful Advertising

Advertising Insights: Lift in Brand Metrics, Marketing Meets IT, Canada Growth

A Comprehensive Guide to Twitter Advertising Card Specs

The Winter '16 Release is Here!

What Marketing Professionals Learned at Dreamforce

3 Tactics to Make Your Email Marketing Scream ‘Open and Click’

The Next Wave Of Digital Advertising

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First