360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 01, 2019 By Eric Marotta

5 Critical Steps to Optimize Productivity for Manufacturers

By 2021, 40% of manufacturers will have undertaken a complete, factory-wide digital makeover, that will include more AI, robotics, and blockchain. This digital transformation has major implications for the factory floor and associated supply chains and will impact the business side of... Read More

Digital Transformation, Manufacturing, Salesforce Ohana, Strategy

Sep 23, 2019 By Tiffany Tooley

How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence

Many manufacturers sell exclusively through third parties such as dealers and distributors. As a result, channel revenue is key to organizational growth. Channel revenue is dependent upon a partners’ ability to acquire new customers and extend your brand’s promise by delivering quality products at... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Marketing Personalization, Manufacturing, Research

Photo of men with Astro in a manufacturing setting

Sep 16, 2019 By Cindy Bolt

The Next Generation of Manufacturing Is Here

The manufacturing sector is a crucial cog in the global economy. In the U.S., it employs over 12 million people and contributes about $2 trillion to GDP. Globally, in the 34 largest manufacturing regions, output tops $35 trillion. This sector is also on the cusp of newfound productivity,... Read More

Salesforce Ohana, Manufacturing, Quote-to-Cash, News, Data Management, Analytics

Aug 12, 2019 By Eric Marotta

How to Go Direct-to-Consumer: 5 Tips for Manufacturers

Consumers want a relationship with brands, and if you build it, they will come — more than half of consumers have intent to purchase when they visit a manufacturer’s website. Manufacturers traditionally reliant on distributors have the exciting opportunity to build long-lasting relationships by... Read More

Best Practices, Commerce, Customer Experience, Manufacturing

Illustration with Astro and two business people

Aug 01, 2019 By Andy Peebler

Partner Relationship Management (PRM) and Why It's Critical for B2B Commerce

As a manufacturer, your customers expect digital self-service as a normal part of the B2B buying process. But what about your channel partners (e.g., distributors, resellers, and others)? Whether you realize it or not, they expect and need similar digital capabilities when they interact with your... Read More

B2B Commerce, Commerce, Commerce Cloud, Manufacturing

Jul 23, 2019 By Tiffany Tooley

4 Ways Manufacturing Marketers Drive Innovation

In manufacturing, like in most industries today, delivering exceptional and innovative customer experiences is the key to success. After all, 89% of B2B customers say the experience a company provides is as important as its products and services. A growing number of manufacturing marketers... Read More

B2B Marketing, Marketing, Marketing Cloud, Manufacturing

Jul 12, 2019 By Alexandra Jaeggi

Manufacturers, It’s Time to Transform the Partner Experience

According to new research, 89% of business buyers say the experience a company provides is as important as its products and services. Many companies have started to embrace a more customer-centric approach to doing business. But what about your partners? What experience are you providing them? If... Read More

Manufacturing, Sales, Sales Cloud

Jun 06, 2019 By Eric Marotta

How Digital Commerce Delivers Big Wins for Manufacturers

Manufacturers face growing pressure to satisfy the digital needs of two critically important groups of stakeholders. Buyers want transaction capabilities similar to the enhanced digital experiences they enjoy in their personal lives, while internal employees want the ability to access a single... Read More

B2B Commerce, Manufacturing, Commerce

Mar 20, 2019 By Austin Miller

Thriving in the “New World of Rivalries”: Salesforce at CERAWeek

Last week Salesforce was at the annual energy conference CERAWeek in Houston, where executives and innovators vigorously discussed the “New World of Rivalries” between companies, governments, and fuel sources alike. The traditional energy system, dominated by fossil fuels, is under attack by a... Read More

Cloud, Events, Digital Transformation, Manufacturing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Critical Steps to Optimize Productivity for Manufacturers

How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence

The Next Generation of Manufacturing Is Here

How to Go Direct-to-Consumer: 5 Tips for Manufacturers

Partner Relationship Management (PRM) and Why It's Critical for B2B Commerce

4 Ways Manufacturing Marketers Drive Innovation

Manufacturers, It’s Time to Transform the Partner Experience

How Digital Commerce Delivers Big Wins for Manufacturers

Thriving in the “New World of Rivalries”: Salesforce at CERAWeek

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First