360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 11, 2016 By Shannon Duffy

Connections 2016: Salesforce Delivers New B2B Marketing Automation with New Pardot Lightning Components

It is clear that the B2B marketing playbook must be rewritten. Today, prospective customers lead their own way through the buying journey — sourcing information about products and services online and through social networks. The scattered discovery process has changed the way people and companies... Read More

Marketing, Pardot, Lightning

May 10, 2016 By Karalee Slayton

How to Make Customer Experience Everyone’s Mission: Introducing Marketing Cloud Lightning

Today, customers have more information, choices and power than ever before, making the customer experience extremely important to businesses. Creating seamless, personalized customer experiences requires collaboration across the company, but, as the lines between sales, service and marketing... Read More

Marketing, Marketing Cloud, Lightning, Featured

May 06, 2016 By Heike Young

Lightning for Sales in Action: How Lightning Increased Brooksource’s Call Volume Nearly 30%

Salesforce Lightning is the future of CRM. Lightning connects all Salesforce products with one powerful platform, creating a single, connected experience for every user. It's a truly connected platform, built for a connected world. Want to discover more about how Lightning can drive rapid growth... Read More

Sales, Sales Cloud, Lightning, Innovation

May 04, 2016 By Kim Honjo

5 Ways Lightning Will Help Your Business

Connecting with customers can be tough. According to Gallup, there’s a disconnect between B2B customer strategies and their outcomes: only 29% of companies are engaged with their customers. Why aren’t businesses connecting? Part of the disconnect is that companies are not using all of the tools at... Read More

Lightning, Apps, Cloud, Featured

Apr 29, 2016 By Emily Stanford

How Field Service Lightning Delivers a New Era of Connected Field Service

From the customer perspective, field service gets a bad reputation — and it’s no secret why. Field Service horror stories are ubiquitous — like the technician who arrives at the very end of a 4-hour appointment window, without the right tools to solve the problem. Your customer’s expectations... Read More

Lightning, Innovation, Service, Service Cloud

Apr 26, 2016 By Kim Honjo

5 Things You Need to Know About Salesforce Lightning

Last year we unveiled Salesforce Lightning to our customers and the world. But just in case you’re not sure what all the buzz is about, we’re here to help. Think of Lightning as the future of our technology. The Lightning Experience is a beautiful, modern, customizable user experience that’s... Read More

Customer Service, Customer Success, Featured, Sales, Lightning

Apr 21, 2016 By Samanthia Achuff

Salesforce Lightning Summer '16 is Coming Soon! Key Dates to Mark on Your Calendars

Introducing Lightning Summer ‘16, the fastest way to connect with customers, employees, and partners. The Lightning Experience is a modern and intelligent user experience across every device. Now you can deliver smarter customer service in the field, quickly receive inbound calls, and get insights,... Read More

Seasonal Release, Cloud, Lightning

Apr 21, 2016 By Mike Rosenbaum

Salesforce + SteelBrick: Accelerating CPQ Innovation with Lightning

I’ve been at Salesforce for 10+ years and in enterprise technology for 14+ years. And I can honestly say that I’ve never seen an acquisition integrate as smoothly or take off as quickly as SteelBrick has at Salesforce. We aren’t even 90 days into the acquisition and one thing is already very... Read More

Sales Cloud, Sales, Lightning

Feb 04, 2016 By Thomas DePew

Lightning Quick: Getting Your Agents Productive — Fast

“We want to have our agents sell all our products.” We were speaking with the business team at a customer recently, and they were looking to transform their business and have their team sell all their services rather than just a few. Naturally we asked, “How are you going to make sure they become... Read More

Customer Service, Service Cloud, Lightning

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Connections 2016: Salesforce Delivers New B2B Marketing Automation with New Pardot Lightning Components

How to Make Customer Experience Everyone’s Mission: Introducing Marketing Cloud Lightning

Lightning for Sales in Action: How Lightning Increased Brooksource’s Call Volume Nearly 30%

5 Ways Lightning Will Help Your Business

How Field Service Lightning Delivers a New Era of Connected Field Service

5 Things You Need to Know About Salesforce Lightning

Salesforce Lightning Summer '16 is Coming Soon! Key Dates to Mark on Your Calendars

Salesforce + SteelBrick: Accelerating CPQ Innovation with Lightning

Lightning Quick: Getting Your Agents Productive — Fast

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First