360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 03, 2016 By Blake Miller

Hot Marketing Trends: Five Killer Examples of Real-time, Dynamic Email Campaigns

Not long ago, the moment you clicked 'send' the email campaign you so carefully crafted was forever stamped in time. There was no turning back-every recipient in the segment would receive the exact same message.Then came dynamic content and predictive intelligence. Marketers quickly... Read More

Marketing, Email Marketing, Strategy

Jul 30, 2015 By Bryan Wade

Salesforce Marketing Cloud Email G2 Crowd Leader

By Bryan Wade, Chief Product Officer, Salesforce Marketing CloudBusiness software review site G2 Crowd just released its Summer 2015 evaluation of email marketing software providers, based on user reviews. We are happy to announce that Salesforce Marketing Cloud again earned the top position as a... Read More

Marketing, Email Marketing, Marketing Cloud

Dec 31, 2014 By Chad White

Start 2015 Strong: Quick Wins for Email Marketers

As we kick off the New Year, let's focus on what's easy instead of what's new. Here are my picks for low-effort/high-return initiatives for email marketers in 2015: Optimize your snippet text.You would never leave your subject line to chance, or be careless with your sender name. However, most... Read More

Marketing, Email Marketing, Strategy

Dec 23, 2014 By Chad White

Email Marketing Insights from Free Shipping Day

We've been examining email marketing trends on major shopping occasions throughout the holiday season. So far we've looked at Black Friday, Cyber Monday, and Green Monday. Next up: Free Shipping Day. A Shopping Occasion in DeclineThis year 73% of the more than 100 major retailers that we track... Read More

Marketing, Email Marketing, Industry Report

Nov 24, 2014 By Lauren Esposito

"What Are You Implying?" Understanding Opt-In Under CASL

We're into the fourth month of CASL. How's your compliance coming along? There is admittedly a lot to know to be compliant with the CASL because it is the most stringent anti-spam legislation in the world. In addition, it covers more than email. It also applies to text messages, SMS messages, and... Read More

Marketing, Email Marketing, Best Practices

Nov 17, 2014 By Devon McGinnis

Black Friday, Geolocation & the Customer Journey

Picture this, Dear Shopper: you're power-walking through the mall on Black Friday, on a mission to find that [Elsa doll, smartwatch, pair of Air Jordans-insert your own list here]. And then your phone buzzes with an app alert from the retail location around the corner, offering 15% off your... Read More

Marketing, Email Marketing, Mobile Marketing

Nov 11, 2014 By Chad White

120 Email Marketing Rules to Live By

Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. In other words, there are a lot of rules you should be aware of if you want to successfully build out your program and craft effective emails. 120... Read More

Marketing, Email Marketing, Best Practices

Nov 11, 2014 By Caren Carrasco

How Luxury Retreats Created a Successful Holiday Campaign

Standing out with a bold holiday campaign is always a huge challenge. You are not only competing within your industry, but also with all the other industries out there. Big retailers get a lot of attention during the holidays: everyone is looking for deals and the best place to find them is in your... Read More

Marketing, Email Marketing, B2C Marketing

Nov 03, 2014 By Lauren Esposito

Must-Attend Webinar: "A New Twist on Growing Your List!"

Featuring Email Marketing Industry Thought Leaders Chip House and Jordan CohenPlease join Fluent's partner, the Salesforce Marketing Cloud, and me, for a webinar next Wednesday, November 12th, entitled "A New Twist on Growing Your List!" I'm thrilled to be co-presenting the latest... Read More

Marketing, Email Marketing, Events

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Hot Marketing Trends: Five Killer Examples of Real-time, Dynamic Email Campaigns

Salesforce Marketing Cloud Email G2 Crowd Leader

Start 2015 Strong: Quick Wins for Email Marketers

Email Marketing Insights from Free Shipping Day

"What Are You Implying?" Understanding Opt-In Under CASL

Black Friday, Geolocation & the Customer Journey

120 Email Marketing Rules to Live By

How Luxury Retreats Created a Successful Holiday Campaign

Must-Attend Webinar: "A New Twist on Growing Your List!"

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360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First