360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 16, 2019 By Adi Kuruganti

Big News: Salesforce Named a Leader in the Gartner Magic Quadrant (Feb 2019)

We're honored to be named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXP). Organizations use DXPs as they move from web-centric to more connected, multichannel digital experiences. This Magic Quadrant helps those responsible for a range of customer-, employee-, and... Read More

Community Cloud, Customer Experience, Digital Transformation

Jan 17, 2019 By Adi Kuruganti

Introducing Mobile Publisher for Community Cloud

As a product leader at Salesforce, I am proud to work with leading companies around the world. Brands across every industry prioritize delivering amazing experiences to their customers and partners across channels — from the very first interaction, to ongoing brand advocacy. Providing consistent,... Read More

Community Cloud, Customer Experience

Jan 10, 2019 By Peri McDonald

How to Make Customer Success the Heart of Your Small Business

A 2017 Gartner report found that 81% of companies expected to be competing mostly or completely on the basis of Customer Experience (CX) within two years. Now that 2019 is here, are you taking time to make sure the customer is at the heart of your brand experience? Whether via service... Read More

Customer Success, Customer Experience, Small Business

Jan 03, 2019 By Kelcy Joynt

5 Takeaways: How T-Mobile for Business Wins With a Customer-First Approach

Partnering with businesses everywhere in a mobile-first era, T-Mobile for Business’ customers span the spectrum from small shops to some of the largest public and private sector organizations. John Carney, Senior Vice President of Industries, Communications, and Media at Salesforce recently sat... Read More

Communications, Mobile, Customer Experience

Dec 17, 2018 By Gavin Austin

The Greatest Gift You Can Give Your Customers: An Incredible Content Experience

With the holidays upon us, it’s time to think about giving. You probably know what to give your co-workers, best friend, or partner. But have you thought about what to give your customers this season? As a customer yourself — of computers, smartphones, airline tickets, banks, cakes, you name it —... Read More

Best Practices, Customer Experience

Dec 03, 2018 By Priya Pappu and Heidi Robbins

6 Common Mistakes Marketers Make While Building Customer Journeys

Working with thousands of companies over the last 19 years has helped us understand why certain ones succeed and others fail. It all comes down to creating a one-of-a-kind customer relationship. But delivering a personalized, cross-channel experience at every step of the customer lifecycle can be... Read More

Customer Experience, Marketing, Marketing Cloud

Dec 03, 2018 By Steve Stone

CIO Perspective: We All Recognize the Importance of Data to the Customer Experience, so Why Can’t We Get It Right?

I began my career in retail technology in 1992, a few years before Amazon began selling books online and would, as we all know, go on to forever redefine retail and consumer behavior. In all that time, data about customers, inventory, service, and marketing simmered below the surface of retail... Read More

Commerce Cloud, Commerce, Customer Experience, Retail

Nov 29, 2018 By Karen Jones

How to #MakeMomProud with Amazing Customer Experiences

With more touch points between company and customer than ever before, it’s becoming increasingly difficult to give customers a consistently exceptional and memorable experience, and one that clearly expresses a brand’s promise. We brought in Jeanne Bliss on our Leading Edge webcast series to learn... Read More

Customer Experience, Leading Edge, Marketing, Partners

Nov 26, 2018 By Nicole Granucci

The Success of Dreamforce Is Built on a Great Customer Experience

We heard a lot of people say that 2018 was the best Dreamforce ever. What made it so great? Maybe it was because our customer service attendees heard some of our most compelling content yet about how Service Cloud helps companies help their customers. Maybe it was because of the sunny weather (we... Read More

Service Cloud, Customer Experience, Platform, Community Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Big News: Salesforce Named a Leader in the Gartner Magic Quadrant (Feb 2019)

Introducing Mobile Publisher for Community Cloud

How to Make Customer Success the Heart of Your Small Business

5 Takeaways: How T-Mobile for Business Wins With a Customer-First Approach

The Greatest Gift You Can Give Your Customers: An Incredible Content Experience

6 Common Mistakes Marketers Make While Building Customer Journeys

CIO Perspective: We All Recognize the Importance of Data to the Customer Experience, so Why Can’t We Get It Right?

How to #MakeMomProud with Amazing Customer Experiences

The Success of Dreamforce Is Built on a Great Customer Experience

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First