360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 14, 2016 By Rachel Cassidy

Three Simple Plays Across Advertising Studio & Google Customer Match for Ecommerce

The importance of utilizing your CRM data through Salesforce Advertising Studio and integrating it with your Google campaigns could not have a stronger use case than for an e-commerce brand. The possibilities are exciting and potentially endless - assuming you have your data in nice tidy rows, of... Read More

Marketing, Digital Advertising, Best Practices

Sep 13, 2016 By Heather Hansson

4 Top Skills Needed to Build Good Requirements for a Successful Marketing Project

Building requirements for any marketing project requires many hats in order to guide to a successful finish. Here are some of the top skills needed to ensure you are creating thorough requirements for your marketing stakeholders, creative, and development teams. 1. BE A COACH - Strategy and... Read More

Marketing, Digital Marketing, Best Practices

Aug 25, 2016 By Hilary Givens

The Components of a Digital Ad (Described by a Doodle)

Digital Advertising has come a long way--today it's the go-to advertising solution for many major brands. However, if you're new to the industry, there are lots of terms and considerations that you should know before getting started. To help, we've created (or doodled) the top universal... Read More

Marketing, Digital Advertising, Best Practices

Aug 08, 2016 By Blake Miller

Goldilocks' Guide to Email Marketing-How to Get Images Just Right

Pictures are worth a thousand words-especially in emails where space is at a premium. As email marketers, the top priorities are to get the message into the subscriber's inbox, ensure everything renders properly, and provide a compelling call to action. Images are key to obtaining each of these... Read More

Marketing, Email Marketing, Best Practices

Jun 20, 2016 By Alexandra Siegel

4 Email Best Practices of Marketing Masters

In 2016, email is at the center of almost every marketing strategy - helping to build valuable customer relationships, create loyalty and engagement, and drive significant ROI. Eighty percent of marketers today agree that email is core to their business (click to tweet).Top teams aren't just... Read More

Marketing, Email Marketing, Best Practices

Jun 09, 2016 By Heather Hansson

Not Just for Sports: Create a Playbook to Manage Digital Transformation and Marketing Projects

Whether you're tackling a digital transformation project such as a new marketing platform or website relaunch--or something simpler like a refreshed email onboarding program or welcome series--the key to success is having a solid plan. Consider your last project. Looking back, what would you... Read More

Marketing, Digital Marketing, Best Practices

May 25, 2016 By Al Iverson

Email Encryption and Email Authentication: How to Reach the Inbox

If you read email industry and deliverability-related blogs, you know that there's a lot out there talking about email encryption and authentication technologies like DKIM and DMARC. Here I've put together a very quick primer on what every Salesforce Marketing Cloud client needs to know... Read More

Marketing, Email Marketing, Best Practices

May 11, 2016 By Tom Hasselman

Seven Great Social Media Marketing Blogs Every Social Pro Should Follow

No surprise-we love to blog at Salesforce. But we recognize that we're not the only game in town. Like you, we use blogs to stay abreast on the perspectives of others. There's always more to learn. There are thousands of blogs dedicated to various topics related to marketing. Here,... Read More

Marketing, Social Media Marketing, Best Practices

Apr 14, 2016 By Blake Miller

Email Subject Lines-How to Hit the Jackpot without Rolling the Dice

When you think of Chris Jenner, you probably picture the guru of social media, right? Perhaps it's time you become acquainted with 'the other' Chris Jenner. Like the head of the Kardashian clan, this Chris Jenner knows a thing or two about digital marketing strategy-especially when it... Read More

Marketing, Email Marketing, Best Practices

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Three Simple Plays Across Advertising Studio & Google Customer Match for Ecommerce

4 Top Skills Needed to Build Good Requirements for a Successful Marketing Project

The Components of a Digital Ad (Described by a Doodle)

Goldilocks' Guide to Email Marketing-How to Get Images Just Right

4 Email Best Practices of Marketing Masters

Not Just for Sports: Create a Playbook to Manage Digital Transformation and Marketing Projects

Email Encryption and Email Authentication: How to Reach the Inbox

Seven Great Social Media Marketing Blogs Every Social Pro Should Follow

Email Subject Lines-How to Hit the Jackpot without Rolling the Dice

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First