Sep 25, 2014 By Zachary Reiss-Davis

Mobile Is the Future of Digital Advertising

And the future is now. Mobile adoption has exploded and shows no signs of slowing down. It's amazing how quickly people are switching from desktops and laptops to mobile for both their personal lives. And as Salesforce CEO Marc Benioff showed during the Connections opening keynote, they are... Read More

Marketing, Digital Advertising, Mobile Marketing

Jun 04, 2014 By Jen Ribble

An Introduction to the Cannes Lions Festival of Creativity

If you have even a passing interest in movies or celebrity gossip, you've probably heard of the Cannes Film Festival. But chances are you're less familiar with the Cannes Lions Festival of Creativity. What's the difference, you ask? While most of us marketers will never rub elbows with... Read More

Marketing, Digital Advertising, Events

May 09, 2014 By Chris Jacob

How To Scale Effective Advertising in a Mobile App & Native World

In 2011, smartphones for the first time outsold desktop computers globally, which was a significant milestone in the digital era. And we have noted the trend recently with mobile app engagement, but it is worth repeating given its fundamental effect to the way all brands and those that manage their... Read More

Marketing, Digital Advertising, Mobile Marketing

Jan 23, 2014 By Marcel LeBrun

Salesforce ExactTarget Marketing Cloud Takes Tailored Audiences to the Next Level with Twitter

Less than a month after the release of tailored audiences, Twitter announced yesterday that the feature will now help brands advertise to groups of current and potential customers more flexibly by utilizing CRM and email databases. ExactTarget Marketing Cloud is proud to be one of the select... Read More

Marketing, Digital Advertising, Marketing Cloud

Jan 07, 2014 By Kyle Lacy

98% of Global Marketers Increasing or Maintaining Digital Spend

The most comprehensive marketing report of 2014 is here. ExactTarget surveyed over 2,500 marketers to identify the major challenges, areas of potential growth, and channel-by-channel strategies that marketers must know in 2014. That research is now available in our 2014 State of Marketing report.... Read More

Marketing, Digital Advertising, Industry Report

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mobile Is the Future of Digital Advertising

An Introduction to the Cannes Lions Festival of Creativity

How To Scale Effective Advertising in a Mobile App & Native World

Salesforce ExactTarget Marketing Cloud Takes Tailored Audiences to the Next Level with Twitter

98% of Global Marketers Increasing or Maintaining Digital Spend

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Mobile Is the Future of Digital Advertising

An Introduction to the Cannes Lions Festival of Creativity

How To Scale Effective Advertising in a Mobile App & Native World

Salesforce ExactTarget Marketing Cloud Takes Tailored Audiences to the Next Level with Twitter

98% of Global Marketers Increasing or Maintaining Digital Spend

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First