Ron Pereira

Ron Pereira is senior director of product marketing for Salesforce Customer 360, the platform capability that empowers Salesforce customers to unify their customer experience by making Service, Marketing, and Commerce work together more seamlessly.

Ron joined Salesforce in 2016 in the Marketing Cloud, where he translated the value of Salesforce Marketing Cloud to Retailers and Consumer Goods marketers.

Prior to joining Salesforce, Ron oversaw the development, marketing and implementation of products in customer data analytics, digital marketing, and online games. He has a BS from Santa Clara University and an MBA from the Haas School of Business, UC Berkeley.

Jun 06, 2017 By Ron Pereira

How to Design Marketing Journeys to Attract Customers

Journey automation has become the way direct to consumer businesses create compelling and delightful shopper experiences, the leading path to competitive advantage today. Marketers should consider five key factors before getting started: goal, audience, data, content and channel. ... Read More

Marketing, Marketing Cloud

Mar 06, 2017 By Ron Pereira

Your Customers Love the Classics: Why Email Still Matters for Marketers

Email marketing is not, never has been and never will be sexy. Year in and year out we hear about its eventual demise. Yet, each year retail marketers are reminded that email marketing drives the highest ROI of all digital marketing channels and that shoppers prefer email above all other channels... Read More

Marketing, Marketing Cloud