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Rick Kenney
Rick is Head of Consumer Insights at Salesforce and a thought leader on data-driven retail trends. Rick spearheaded the Salesforce Shopping Index and pioneered Commerce Cloud’s benchmarking practice, which identifies growth opportunities for clients, while working within the Retail Practice team as Director of Strategic Initiatives and Regional Director of Customer Success. Rick joined the business from e-Dialog (now Zeta Interactive) where he led a portfolio of enterprise retail and media client engagements, and specialized in email contact strategy. Rick holds dual BS degrees from Boston College and an MBA from Babson College.
We’re taking our Salesforce XChange conference to Europe next week – Copenhagen, to be precise. Our latest Shopping Index, which includes Australia/New Zealand (ANZ) for the first time, uncovers some interesting nuggets of digital shopping activity outside the US....
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Our latest Shopping Index, which analyzed the global shopping activity of more than 500 million shoppers in the fourth quarter, is by far our most comprehensive, providing an unparalleled analysis of digital consumer behavior. What’s different? We provide data on visit duration, order share,...
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Black Friday has unseated Cyber Monday as the year’s biggest digital shopping day, marking a major milestone in digital commerce led by two transformational shifts....
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With the year’s peak shopping season upon us, retailers are preparing to make this the most wonderful time of year for shoppers. This year’s key storylines with be focused on three things....
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Conversion has been the value that the digital commerce business has always lived by. But it tells only part of the story. What if we better understood a buyers’ intention to buy?...
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With soaring growth, near-ubiquitous customer adoption and a place in every shopper’s pocket, phones are the most disruptive force to hit retail since retail went digital. Still, amazingly, many retailers still treat mobile as an afterthought – a feature that needs to be checked off their to-do list or worse, an entirely separate channel. These […]...
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