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Megan Hostetler
Megan Hostetler is a product marketing manager focused on Retail and Consumer Goods. Her background is in email and mobile messaging, helping marketers engage with their consumers in moments that matter and with content that is relevant. She's also a co-host on the Marketing Cloudcast, a podcast by Salesforce, where Trailblazers talk marketing.
RFM Segmentation (Recency, Frequency, and Monetary) is a framework designed for marketers to monetize their database and increase ROI. Sounds great, right? In this episode, Caren Carrasco, Senior Partner of Benjamin David Group, shares her perspective on this framework and how marketers can take...
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Spring has sprung! With all this warm, sunny-one-day-rainy-the-next weather washing over my city, I’ve been itching to start spring cleaning, shop for new gardening supplies, and spend more time outdoors.
While thinking about this, I realized that some of my favorite springtime activities actually...
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Are you trying to be a more effective marketer? Then, you may be interested in reading the 7 Habits of Highly Effective People which covers helpful advice for work and life. In this episode, we are joined by Rebecca Fleetwood Hession, a former professional coach, and trainer at FranklinCovey. She...
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The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they begin to transform their business. The role’s primary function is to connect departments to align the company on one goal: a happy customer. When you have happy customers,...
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In this episode, we talk with the Chief Marketing Officer of Salesforce, Stephanie Buscemi. She dives into the four key takeaways from the Fifth Annual State of Marketing Report and shares her thoughts on what marketers should think about in 2019. According to Stephanie, "to be a really...
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In this episode, we talk with CEO and founder of Torchlite, Susan Marshall, who shares her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster to meet consumers growing expectations. She also touches on her experience starting a business from the...
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One of the best ways to follow current trends, learn new techniques, and retain a sense of humor about marketing is reading books on the subject. With a just quick search, you’ll find that the marketing book genre is home to hundreds of educational and entertaining reads by insightful and witty...
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For our latest episode of the Marketing Cloudcast, we brought industry experts Rob Garf, VP Industry Strategy and Insights, and Caila Schwartz, Senior Business Intelligence Analyst to share their thoughts on the latest trends and how to put these into practice in 2019.
According to Rob, “[These...
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Phew! You made it — congrats! You survived yet another holiday season. No, I’m not referring to travel nightmares or the boring conversations you had with your 3x removed cousin who lives to tell stories about his cat. I’m talking about the long hours, creative brain power, and top-notch execution...
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