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RFM Segmentation (Recency, Frequency, and Monetary) is a framework designed for marketers to monetize their database and increase ROI. Sounds great, right? In this episode, Caren Carrasco, Senior Partner of Benjamin David Group, shares her perspective on this framework and how marketers can take advantage of it.

To hear more, check out the Marketing Cloudcast: Monetizing Repeat Client Base With RFM Segmentation.

 

 

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If you have an interesting topic that you’d like us to cover on the Marketing Cloudcast, let us know! Email your suggestions to cloudcast@salesforce.com