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Megan Hostetler
Megan Hostetler is a product marketing manager focused on Retail and Consumer Goods. Her background is in email and mobile messaging, helping marketers engage with their consumers in moments that matter and with content that is relevant. She's also a co-host on the Marketing Cloudcast, a podcast by Salesforce, where Trailblazers talk marketing.
Our prediction is that up to 30% of global retail sales will be made through digital channels this holiday season. Here's how to meet the demands of all-digital customers with emails and avoid deliverability pitfalls...
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Most brands changed messaging in response to the COVID-19 crisis. Others did even more. BELLA+CANVAS, the largest U.S. manufacturer of clothing and apparel, completely shifted their manufacturing capabilities to produce millions of cotton and fleece face masks and updated their marketing message to...
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Dreamforce is an event like no other. Every year, more than 171,000 Trailblazers gather in San Francisco to learn, network, and get inspired. To make the magic of Dreamforce happen, Salesforce addresses attendees’ needs and wants seamlessly behind the scenes. Ever wondered how we do it? Well, the...
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It’s (almost) time! Soon, the holiday season will be here. Halloween, Thanksgiving, Black Friday (a global phenomenon as Rob Garf notes), Cyber Monday, and the overall season will lead us toward the end of the year.
As a savvy email marketer, you’ll want to do everything you can to keep the peak...
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Are you a small business looking to lead a more effective marketing strategy? You’re in luck, we brought in a small business marketing expert on this episode of the Marketing Cloudcast.
Ebony Vaz, Founder of Above Promotions, a digital marketing, publicity, and promotions company joins us on the...
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Test, test, test, and test again. This is the advice I’ve heard from retail marketers time and time again as they prepare for the biggest holiday event of them all -—Cyber Week. Testing can come in many different forms. It could be testing email subject lines, body copy, imagery, advertisements,...
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As many retailers know, days like Thanksgiving, Black Friday, and Cyber Monday bring great holiday cheer, and they also bring the highest volume of customer touchpoints. In 2018, Salesforce powered over 20B emails during Cyber Week and nearly 600M push and SMS messages during Christmas and Boxing...
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Sending 1.5 billion highly personalized emails sounds like the work of a team of around 200 marketers, right? Nope. Grammarly, an AI-powered writing assistant, has an email program with 90 triggered sends and a marketing team of around 15 to manage the whole operation.
In this episode, Head of...
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In retail, the customer is always right. But with 55% of shoppers describing their retail experiences as disconnected, it’s become the retailer’s responsibility to personalize experiences in order to meet customer expectations.
This responsibility stems from more than just the old retail mantra....
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