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Matt Wesson
I'm Content Marketing Manager at Salesforce.com where I write, design, and code engaging content with one of the most talented teams in the industry. Previously, with Pardot and ExactTarget, I have spent much of my professional career focused on creating content for marketing and sales teams. I'm passionate about the way high quality content can change how companies interact with their customers and generate new business.
For many companies, dashboards fall in an odd place between the analytics or IT teams, and the departments that actually use them. This split is not unusual as data and analytics have long been the province of the more mathematically and technology savvy departments. But that paradigm is shifting...
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There's something different about salespeople. No matter how far they come, how much they progress, or how much success they have, there will always be that nagging voice in the back of their head that pushes them to do better. To make a few more calls, to log a few more actvities, and...
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Sales managers know they have their work cut out for them these days. Close rates have declined in the past few years and the amount of competition has gone up. You know you need to focus on improving your win rate, but where do you start?
Most managers will give attention to their star performers...
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Simply going with your gut to make difficult business decisions doesn’t cut it any more. These days, your strategies need to be supported by data, backed up with facts, and capable of delivering real ROI.
The good news is that we have access to more data (customer data, performance data,...
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In January 2014, mobile app usage surpassed desktop usage for the very first time according to Internet analytics company Comscore. While this massive shift in computing behavior has been buoyed by the massive surge in consumer mobile usage, mobile is making its presence felt in the business world...
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"79% of salespeople who use social media as a selling tool outperform those who don’t."
-Social Media and Sales Quota Survey.
If you had been told ten years ago that your customers would write down all their wants, needs, opinions, and thoughts, and then publish them for the...
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Smartphones give sales reps a competitive advantage. That's according to the majority of respondents in a new study by sales force performance improvement organization Huthwaite. Why the edge?
While key benefits of a mobile workforce, such as speed and connectivity certainly play a...
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Looking at the sales game today, there are two (admittedly oversimplified) demands placed on sales reps that weren't there just a few short years ago:
1. The need to deliver a more personalized sales experience, powered by data, and focused on delivering value.
2. The expectation that a sales...
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“Work is no longer a place you go to. Rather, the workplace is defined by the tools you use, wherever you are.” - Matt Kaplan, VP of Products at LogMeIn
The way we work is changing fast. The isolated, lone wolf style sales professionals of the past are no longer able to deliver the high...
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![The Secrets of the Most Productive Salespeople [Infographic]](http://www.salesforce.com/content/dam/blogs/legacy/2014/06/6a017d428022fc970c01a73dcfec96970.jpg)
![How to Boost Sales Win Rates [Infographic]](http://www.salesforce.com/content/dam/blogs/legacy/2014/05/6a00e54ee3905b883301a3fd11d8f5970.jpg)
![10 Ways to Run Your Business From Your Phone [SlideShare]](http://www.salesforce.com/content/dam/blogs/legacy/2014/05/6a00e54ee3905b883301a511b57548970.jpg)
![10 Ways a Mobile Sales Team Wins [SlideShare]](http://www.salesforce.com/content/dam/blogs/legacy/2014/04/6a00e54ee3905b883301a73db49be5970.jpg)
