Matt Wesson

I'm Content Marketing Manager at Salesforce.com where I write, design, and code engaging content with one of the most talented teams in the industry. Previously, with Pardot and ExactTarget, I have spent much of my professional career focused on creating content for marketing and sales teams. I'm passionate about the way high quality content can change how companies interact with their customers and generate new business.

Jun 23, 2014 By Matt Wesson

Infographic: The Anatomy of a Productive Sales Rep

We are a nation obsessed with productivity. We look for ways to "hack" our way through life, squeezing the most out of every minute we can. And this drive to excel is for good reason. With competition increasing in nearly every industry, incremental upticks in productivity can make a real... Read More

Featured, Sales

Jun 20, 2014 By Matt Wesson

25 Productivity Hacks from Sales Experts

As competition increases in nearly every industry, it has become more important than ever for sales professionals to be at the top of their game. This has created an obsession with enhancing productivity and reaching peak performance levels every day. However, productivity is far from a... Read More

Featured, Sales

Jun 18, 2014 By Matt Wesson

The Right Way to Engage With Prospects on Social Media

With sales cycles getting longer and prospects engaging with salespeople later, it is important to put yourself in front of your prospects as early as possible. Social media is the perfect venue to accomplish this. Engaging with social media is a fine balance. Come on too strong with a sales pitch... Read More

Sales

Jun 16, 2014 By Matt Wesson

How to Unclog Your Sales Pipeline [Infographic]

Salespeople live and die by their pipelines. A well stocked pipeline can turn making your number from an insurmountable task to an effortless accomplishment. If you keep leads flowing into your pipe, you'll keep revenue flowing out. But unfortunately, sales success can evaporate if you... Read More

Featured, Sales

Jun 13, 2014 By Matt Wesson

25 Sales Experts Share Their Productivity Secrets [SlideShare]

It's five o'clock, your to-do list is growing instead of shrinking, and you have that sinking feel you get when you just haven't had a productive day. In our productivity obsessed workforce, we all avoid the above situation like the plague. There's nothing worse than feeling like... Read More

Featured, Sales

Jun 12, 2014 By Matt Wesson

Social Media as a Selling Tool: How to Get Started

Social media as a selling tool is on the rise. Many sales reps are scrambling to catch up with the top performing early adopters of social selling. But social selling success requires the appropriate planning and laying the right groundwork. All the social strategy and flawlessly-executed... Read More

Sales

Jun 11, 2014 By Matt Wesson

3 Ways to Take Your Dashboards From Good to Great

Dashboards are a life raft in the ocean of big data. They help us distill the mountain of information available to us into simple, easy to understand charts and graphs that allow us to assess progress and performance at a glance. Rangling your data into dashboards in the first place is an... Read More

Cloud, Featured

Jun 09, 2014 By Matt Wesson

How to Accelerate Your Sales Cycle [Infographic]

Buyers are growing more sophisticated each day. That level of sophistication, buoyed by access to more information than ever, is dragging most sales cycles out longer and longer. The average buyer is also engaging with sales reps much later in the sales cycle than before, armed with more... Read More

Featured, Sales

Jun 06, 2014 By Matt Wesson

Your Sales Guide to Effective Social Listening

Social media represents an incredible opportunity for salespeople to get first-hand thoughts, concerns, and opinions directly from their target audience. It’s like having a full time focus group at your disposal that is always on and always providing a stream of consciousness that you can tap into... Read More

Sales