"79% of salespeople who use social media as a selling tool outperform those who don’t."

-Social Media and Sales Quota Survey. 

If you had been told ten years ago that your customers would write down all their wants, needs, opinions, and thoughts, and then publish them for the entire world to see, including you, it would have seemed too good to be true. That’s the type of access that great salespeople dream about.

It would be crazy not to take advantage of the competitive edge social media offers. Especially with today's consumers, social media is becoming a requirement of the sales process.

The buying process has changed for your customers. They are more tech-savvy, more educated, and more connected than they were just a few years ago. They aren’t as easily swayed by a cold call and a sales pitch as they prefer to do their own research. With so much information at their fingertips, they are engaging with your company far later in the sales process and then only to discuss the last few details before making a decision.

To regain their footing in this rapidly changing environment, the smartest sales reps are getting social. It’s more important than ever for the savvy salesperson to reach buyers early, armed with relevant information that’s served up at the right time.

But all too often sales reps are hesitant to incorporate social media into their sales workflow because of uncertainty:

• Where do I get started?
• Isn't it going to take more time?
• What does a social selling strategy even look like?

These are all valid questions. To help answer them and get you started with social selling, we've created our brand new e-book, The Smart Guide to Successful Social Selling.

This e-book will walk you through everything you need to navigate social selling like a pro:

1. Setting up compelling social media profiles to give you a platform from which you can engage
2. Monitoring social channels to identify new prospects and buying signals
3. Engaging prospects in the right way, with the right content, at the right time.

Stop missing opportunities and start selling with social today. Download your free copy of the e-book today.