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Mathew Sweezey
Mathew Sweezey is Principal of Marketing Insights. He writes and works on research about the Future of Marketing for Salesforce. If you want to read more of his writing, you can find him in Forbes, Marketing Pros, Clickz, and he has a new book on the way from Harvard Business.
The odds are you’ve engaged with a chatbot in the past seven days — even if you didn’t know it.
As more businesses tap into a multitude of chatbot applications and artificial intelligence (AI), usage is on the rise. Signs of chatbot growth are everywhere. In 2019, Google boasted they have 1...
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Marketers are increasingly on the hook for proving their value. Most marketers have elevated their reporting beyond campaign activity, to focus on revenue impact — the real goal. In fact, 72% of marketers say they report on revenue impacts. However, only 25% of all marketers are more than somewhat...
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Looking ahead to 2019, marketers cite their number one priority and challenge will be to create real-time customer experiences. This has many marketers racing to buy the required technology to create those real-time experiences. The truth, however, is that — while needed — technology is not a...
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Data isn’t new; we’ve been using it for years. Big data, small data, social data — you name it. Data has even been deemed the “new oil.” We know data is already an essential tool in marketing — but the rules for how marketers obtain, leverage, and protect data is constantly evolving. Here are four...
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Today, 80% of customers say the experience a company provides is as important as its products and services, according to Salesforce's State of the Connected Customer report. When consumers say “experience,” they are not necessarily asking for immersive or interactive ads; instead, they expect...
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Marketing technology has exploded. As of 2019, the Chief Marketing Technologist blog has found there to be over 7,000 marketing technologies, that is 45X more tools than we had in 2011! This leaves many marketers wondering, “What does a best-in-class marketing stack look like, and what should we be...
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Every year around this time, marketers and business leaders use data to plan their upcoming year. It’s a time of embracing change. That’s a good thing because there are a lot of major changes on the horizon. The future of marketing is not set in stone but based on these five statistics, you can bet...
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If you’ve never heard of chatbots — or don't think you've ever engaged with them in any way by now — you’re probably one of those people that doesn't spend much time online. Or perhaps you've never even realized when you were actually engaging with a chatbot. That's because chatbots are virtually...
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The new consumer mandate is speed, and a brand new joint project between MyClever, Drift, Salesforce, and SurveyMonkey Audience has just found chatbots as fulfilling this very need. In the State of Chatbots 2018 research, it was found consumer feel chatbots are 35% better at answering both quick, and complex questions than applications....
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