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Mathew Sweezey
Mathew Sweezey is Principal of Marketing Insights. He writes and works on research about the Future of Marketing for Salesforce. If you want to read more of his writing, you can find him in Forbes, Marketing Pros, Clickz, and he has a new book on the way from Harvard Business.
The new consumer mandate is speed, and a brand new joint project between MyClever, Drift, Salesforce, and SurveyMonkey Audience has just found chatbots as fulfilling this very need. In the State of Chatbots 2018 research, it was found consumer feel chatbots are 35% better at answering both quick,...
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Every year around this time we all step back to reflect and look forward. Moving into the New Year here are the five digital marketing trends shaping the future of marketing in 2018. Buckle up; we’ve got a lot to cover.
The Future of Marketing is Contextual
It’s unfathomable to think a...
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There are now more people in the world with cell phones than people with access to electricity or clean drinking water. Consumers send over 500 million tweets and watch over 200 million hours of video each day just via YouTube. Many businesses have started to think about these changes in very...
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We all want more leads, however,
there are so many articles on lead nurturing and they all say different things.
So what should you do? What do you really need to know to create a great lead
nurturing program? It’s easy, just follow these three steps.
1. One to One
Don
Peppers wrote...
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