Lisa Lee

Lisa Lee is a freelance writer. She has written about technology and its impact on business, both as a journalist and content marketer, for 25 years.

May 23, 2017 By Lisa Lee

Unified Commerce: Tales From the Front Lines

It is not surprising that Unified Commerce was a key theme at last week’s Salesforce XChange conference. After all, changing consumer behaviors are forcing retailers and brands to change everything about how they engage with shoppers. Given the complexity, what may be surprising is how far along some brands are in their Unified Commerce journey. Here are a few of their stories.... Read More

Commerce, Unified Commerce

Feb 14, 2017 By Lisa Lee

5 Opportunities for Retailers in 2017

Despite enormous advances in technology in the retail industry, in the end it’s a business about people – communicating, engaging, working with and relating to people – in stores and online.... Read More

Commerce, Retail Insights, Events

Mar 14, 2018 By Lisa Lee

How a Wooden Toy Company Succeeds With a “Brand First, Commerce Second” Strategy

John Freyer is the Director of Digital Strategy at Melissa & Doug, a wooden toy company aiming to "take back childhood" with imaginative play. He is one of the many Trailblazers out there who's using his Salesforce knowledge to transform business processes and help his company be... Read More

Careers, Analytics, B2C Marketing, Email Marketing, Marketing, Trailblazer Story