On day one of Salesforce Connections, we posed question to a group of about 30 brands spanning consumer packaged goods, financial services, ultra-luxury, apparel, accessories and more: “Who feels that they are doing customer service well?” Not a single hand was raised....
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Lots of retail brands talk about taking a “mobile-first” approach to commerce, and it’s easy to see why; according to the latest Salesforce Shopping Index, mobile accounts for 60% of traffic and 41% of orders. Still, very few brands actually are mobile-first, because they’ve not taken the bold, foundational steps necessary to truly serve mobile consumers. PUMA is an outlier....
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When classes resumed for the 2018-2019 academic year at University of Massachusetts Lowell in September, more than 350 students in its Manning School of Business embarked on an educational journey unlike any other.
For the second year, UMass Lowell, a public institution located 30 miles northwest...
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