You might think that socks, like incandescent light bulbs and toilet paper, haven’t changed much in 100 years because a sock is as utilitarian and innovative as a sock will ever be. There may be some truth to that, but Stance Socks is driving innovation not only with the product, but in the way it engages with its customers to sell it....
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In the not-too-distant future, personalization at all levels will be as common in ecommerce as the ‘buy’ button. This is the story of a 134-year old brand that’s well ahead of that curve....
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