Dec 31, 2014 By Heike Young

30 Social Media Campaign Ideas & Marketing Examples

Eight months ago, I shared 30 of the best social media campaigns of early 2014. I chose these examples because they were creative, inspiring, or otherwise notable. The sun has set on 2014, so it's now time to pick 30 of the best social media campaigns for the rest of 2014. As with the previous... Read More

Featured, Marketing, Marketing Cloud, Social

Dec 16, 2014 By Heike Young

The State of Marketing Leadership: New Research & #Infographic

This fall, Salesforce Marketing Cloud and LinkedIn partnered to survey 900+ senior-level marketers on the LinkedIn platform. The research sought to discover: How marketing leaders are implementing the customer journey Top ways they're preparing and training for the future Today's differences... Read More

Marketing, Marketing Cloud

Dec 15, 2014 By Heike Young

56% of Marketing Leaders View their Relationship with the CIO as Absolutely Critical or Very Important - 12/15/2014

Data, a customer focus, and mobile technology are changing the roles of marketing leaders, but before they can impact business results, employees need to be properly trained and ready to collaborate. Planning for the future is a chief responsibility of marketing leadership,... Read More

Marketing, Marketing Cloud

Dec 12, 2014 By Heike Young

How Senior-Level Marketers Are Measuring Success

Ask a marketer how they measure success and you’re likely to get some variation of the same answer: revenue growth, ROI, or increased conversion rates. Increasingly, however, customer-focused metrics are factoring into reporting, and B2B marketers could learn something from B2C... Read More

Marketing, Marketing Cloud

Dec 10, 2014 By Heike Young

Data Integration: The Secret Sauce to the Customer Journey

In my recent post, I discussed how regardless of whether a company uses the term “customer journey,” most marketing leaders (86%) agree on the importance of creating a cohesive customer journey across all touchpoints and channels. Even senior-level marketers who work for... Read More

Marketing, Marketing Cloud

Dec 08, 2014 By Heike Young

86% of Senior-Level Marketers Agree on the Importance of Creating a Cohesive Customer Journey

Marketing strategy has evolved more quickly in the past five years than it did in the past 500. For centuries, print advertising and mass media dominated until the internet changed everything, creating opportunities to craft unique customer journeys on an ever-larger... Read More

Nov 14, 2014 By Heike Young

How Julep Is Disrupting the Beauty Industry-And What Marketers Can Learn From It

At FastCompany's Innovation Uncensored event in San Francisco, Jane Park (Founder and CEO of Julep) spoke about how Julep is creating a new customer experience around beauty products. Specifically, she discussed Julep's customer-centric approach to product development and how they let customers... Read More

Marketing, Customer Journeys, B2B Marketing

Oct 30, 2014 By Heike Young

How to Hire a Social Media Strategist: Tips for Small Businesses

In this interview with Ben Conoley, Senior Marketing Consultant at Salesforce Marketing Cloud, we discuss the qualities and skills you should look for in hiring a social media strategist. Heike: What's important to consider when you begin planning to hire a social media strategist or manager? Ben:... Read More

Marketing, Social Media Marketing, Strategy

Oct 28, 2014 By Heike Young

13 Content Marketing Principles from Horror Movies

'Tis the season to make or buy a Halloween costume, take a haunted hayride, and eat your favorite Halloween candy. For many of us, Halloween also means watching a beloved scary movie. At their core, movies are simply content waiting to be shared and enjoyed, just like the videos or blog posts... Read More

Marketing, Digital Marketing, Content Marketing