If you're a loyal Salesforce Blog reader, you've probably noticed that things look a bit different around here. We are so proud to announce that our redesigned Salesforce Blog is officially live!
Let me show you around:
The first thing you've probably noticed is our new jumbotron header. We will...
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Today, businesses have a wealth of terrific choices when it comes to applications and platforms for both sales and service, including commercial products from software vendors, as well as applications that have been built in-house. Many businesses have tackled optimizing their sales process with...
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As the manager of the Salesforce Blog, I feel confident saying that we publish a lot of content, nearly 1,500 blog posts in 2016! On top of that there’s e-books, interactive infographics, videos, podcasts — it’s a lot to keep track of, even if you do follow us on Twitter, Facebook, and...
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2016 has come and gone, leaving some of us a bit worse for the wear. It was another big year here at Salesforce, with big product announcements, acquisitions, and a Dreamforce for the record books — along the way, we’ve kept you informed on the Salesforce Blog. We’re reflecting back on ten of the...
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According to the Customer 2020 Report, the customer experience has overtaken price and product as key brand differentiators. That means if you haven’t already, it’s time to make the customer service department your business’s next big bet — moving away from viewing the department as a cost center...
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This is a critical time in customer service as service leaders transition from a cost center to a strategic growth engine. Today, the Service department is responsible for delivering service that not only solves a problem, but also delivers a 1:1 conversational experience that builds customer...
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You could hire a team of smart agents, train them well, and compensate them fairly. But when agents are chained to a script from which they cannot deviate, conflict can arise quickly. The connected customer certainly doesn’t view themselves as one-size-fits-all and can sniff out inauthenticity...
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While content marketing is now considered par-for-the-course for marketing departments across all industries and business sizes, it’s important to remember that the term is fairly new. The Content Marketing Institute wasn’t founded until 2010 and the first person named Content Marketer of the Year...
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Let’s face it: your office is probably not your favorite place in the world. Your desk is cluttered with papers you’ve been meaning to sort through, and there’s that one guy on the floor who always talks way too loud. But some workplaces around the world can be scarier than your inbox after a long...
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