After a whirlwind 2014, Salesforce founder and CEO Marc Benioff took home the Crunchie award for CEO of the Year.
Benioff led Salesforce to an incredible year of growth, putting up Q3 revenue numbers 29 percent higher than the previous year. Earlier in 2014 Salesforce also picked up the lease for...
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When it comes to growing your business, a channel partnership is an oppotunity to increase your value proposition to customers and grow your profits. A channel parter offers lead sharing, joint selling and access to different geographical markets to give your business a competitive advantage.
But...
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PURE Insurance is a member-owned insurance exchange company, meaning that customers are the heart of their business model. PURE was looking for a way to differentiate itself from competitors and align business and customer interests.
PURE's customers wanted increased transparency and a...
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The modern customer looks vastly different from the customer of yesteryear. She is more connected to her devices, she's more informed and empowered, and companies have more data about their customers than ever before. The customer's expectations are high — really high. The modern customer...
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While the new year can mean personal resolutions, like diet and exercise, from a business perspective, a new year can mean fresh prospects, opportunities, and ways to innovate.
As we reflect on 2014, we've taken a look at all of the customers we've talked to about their best practices and...
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Innovation is defined as new ideas, plus action or implementation, which results in improvement, gain or profit. It's a fairly comprehensive definition, but it's missing a key component of what drives innovation: people!
So how do you foster innovation in your company? You start...
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Let's face it — the idea of the true "cold call" is dead. There's an abundance of information about the person that you're calling, like on LinkedIn, so the cold call has gotten much warmer. It's no longer out of the blue with no referral, information or relationship...
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This year, we at the Salesforce Blog decided to celebrate the holiday season with the 12 (Business) Days of Salesforce. Keep an eye out for a new post every business day counting down to December 24th!
So to begin, on the first day we bring you...1 Awesome Holiday Post!
Taking some inspiration...
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It’s unlikely that you need any more convincing that delivering effortless customer service time and time again is critical to the success of your business. After all, some studies have found that 91 percent of unhappy customers will not do business with you again if they can help it. But there’s...
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