Caila Schwartz

Caila Schwartz is a Senior Industry Strategist at Salesforce Commerce Cloud, formerly Demandware. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.

Jan 09, 2020 By Caila Schwartz

All Wrapped up 2019: The End of the Decade That Changed Retail Forever

Life looked different when we started the last decade. Smart assistants didn’t exist, and self-driving cars were still a sci-fi fantasy. You had to book a taxi for a ride to the airport and food delivery was a perk that existed in only the biggest cities. Our mobile phones were still mostly for... Read More

Commerce, Retail

Jul 16, 2020 By Caila Schwartz

Shopping Index: Q2 Marks the Most Intentional Shoppers on Record

Q2 saw a surge of demand via digital across retail and consumer goods as many brick-and-mortar store closures took place nationwide. We asked ourselves, were consumers overcorrecting for the loss of brick-and-mortar and would Q2 usher in “normalcy”? Here's what we found... Read More

Commerce, Customer Engagement, Ecommerce, Retail, Research

Jul 30, 2020 By Caila Schwartz

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Heads up! This blog has a lot of great details. We’ve made five predictions —backed by research — on key trends that will help you plan for a successful 2020 holiday shopping season... Read More

Customer Engagement, Commerce, Retail, Retail Insights