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Caila Schwartz
Caila Schwartz is a Senior Industry Strategist at Salesforce Commerce Cloud, formerly Demandware. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.
The start of Cyber Week is less than 90 days away. Yes, less than 90 days. And, as I watch the countdown timer on my desktop tick away, retailers are busy putting the final touches on their code, stocking their customer service centers with agents ready to spread that holiday cheer, and putting the...
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As we return to our regular routines after the holiday season, let’s take stock of the most important shopping period of the year, and use that information to plan for the year ahead.
After analyzing the activity of more than 500 million global shoppers, here are our top findings from the 2018...
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A single number sums up the 2019 holiday shopping season: six. Retailers have six fewer days to attract and convert digital shoppers before the shipping cutoff date thanks to a later than usual U.S. Thanksgiving holiday. But that hasn’t stopped retailers from making the best out of a challenging...
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