Caila Schwartz

Caila Schwartz is a Senior Industry Strategist at Salesforce Commerce Cloud, formerly Demandware. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.

Oct 02, 2019 By Caila Schwartz

2019 Holiday Shopping Predictions: How the Short Season Will Shape a Strong Holiday for Retailers

This year, shoppers — and retailers — lose almost an entire week of holiday shopping, thanks to a U.S. Thanksgiving day that’s six days later than last year. This presents a unique challenge for retailers who seek more revenue gains in less time. How will this affect the year’s biggest buying... Read More

Commerce, Holiday Readiness, Retail

Feb 04, 2019 By Caila Schwartz

Q4 Shopping Index: Mobile Finally Delivers on 2 Major KPIs

Early last year, we predicted that 2018 would be the year that mobile finally surpassed computers as the biggest driver of digital orders. Well, we are happy to report that this prediction has officially been realized. As of Q4 2018, mobile devices are now the number one driver of both digital... Read More

Commerce, Commerce Cloud, Retail

Mar 03, 2020 By Caila Schwartz

Q4 Shopping Index: Surging Digital Traffic Yields Success in Retail

Every year, brands and retailers gear up for a busy Q4. For most, this is make or break. But, for some, this is the cherry on top of a year peppered with epic shopping moments. One thing is clear — brands and retailers saw digital gains in the final quarter of 2019. As we saw this holiday season,... Read More

Commerce, Ecommerce, Retail, Retail Insights