What is branding? Your brand is the unique personality and identity of your company that sets it apart from others in the same market niche. It’s the persona your business presents to the world. A brand is composed of many diverse pieces that, together, capture the imaginations of your...
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For many small businesses, blog ideas are as rare as hens' teeth. It's true that coming up with ideas for regular blog posts can be intimidating. But it's not necessary to be a professional writer to publish popular, memorable blog posts. One solution to this challenge is to use blog...
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Just a few years ago, a section of an aisle in most supermarkets was devoted to cereal. Today, a trip to the 50-foot long cereal aisle is a shock and awe experience—a baffling maze of choices. At the end of the maze you may feel a bit disoriented, with three boxes of cereal and the unsettling...
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Twitter for business just makes sense. Why? Twitter instantly connects people everywhere to what is most meaningful to them at that moment. It satisfies our human “instant gratification” needs, and using Twitter for business can help you satisfy your customers’ craving for immediacy, as ...
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Depending on how you look at it, resolving a customer’s problem is the beginning or the end of a journey. Companies who decide to put the customer at the center of all business strategies and activities are making a commitment to engagement, yes. But more than that they are making an...
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Not only has Greylock Partners’ James Slavet written a great article on customer service, but he also lays out all the underlying trends in today’s environment. Every bullet point contains advice or information that Desk.com advocates in the blog and in our op-ed articles.
One of Slavet’s...
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It’s a great line from the movie Casa Blanca.
To many customers, that’s exactly the way they think about the companies they are loyal to. They feel invested in your organization. It’s a kind of friendship.
As a customer, once you have developed this relationship, it stings all the more if you...
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For an entrepreneur, role models don’t come much higher than Eric Ries. Eric is the author of the popular blog, Startup Lessons Learned, where he first developed the ideas behind his new book, The Lean Startup. He has strong ideas about how customer service and support fit into the ...
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Customers will increasingly look for companies to provide support on non-traditional social channels. While delivering service and support via Twitter is clearly not a substitute for traditional customer service, it does have a potential role and a long list of benefits for companies who...
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