Depending on how you look at it, resolving a customer’s problem is the beginning or the end of a journey. Companies who decide to put the customer at the center of all business strategies and activities are making a commitment to engagement, yes. But more than that they are making an assumption that each customer is a long-term investment with a high rate of return. Resolve a customer’s problem and you start or end that journey.
Our infographic, The Virtuous Cycle of Customer Care, illustrates the way companies can create a relationship with their customers. (see it on the Desk.com blog)
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