Social networks are amplifying what customers have to say, and channels like Twitter and Facebook have more and more power to affect how and why people buy. Your customers are sharing and soliciting opinions with trusted peers on all these channels. Even if you are not actively taking part...
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Inbound links improve your site’s ranking on search engines, increase traffic to your site, elevate your brand’s reputation, and also help to establish your company in its category or segment. Success, however, takes commitment, an organized approach, and some time. Here are 10 strategies....
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Social networks are amplifying what customers have to say, and channels like Twitter and Facebook have more and more power to affect how and why people buy. Your customers are sharing and soliciting opinions with trusted peers on all these channels. Even if you are not actively taking part in...
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Woohoo! It’s 12:01 and almost the entire company is here in the office. We just pulled the switch on something we’ve been working on since September — when we became part of the Salesforce.com family.
As of now — well as of one minute ago — we are Desk.com
Our Roots, Our Wings
When we founded...
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The customer. Their expectations shape your strategies. Their needs govern your road map. They speak; you listen (or eavesdrop). The quality of their experience is the most important goal of your business. Shep Hyken and Assistly are in fierce agreement that companies will gain a distinct...
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Frost & Sullivan’s recent study, Premise vs. Hosted Contact Center: Total Cost of Ownership Analysis, revealed a startling fact: Companies can lower the cost of their customer service infrastructure by up to 43% over a five-year period by choosing cloud-based customer care tools rather than...
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Tom Fishburne calls himself a “marketoonist”—He creates cartoons that help businesses communicate. But Tom has an extra advantage--He was a marketer for 15 years. This gives him a unique vantage point and has led to a multi-faceted career as an artist, speaker, and writer. Tom says that ...
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You should study your customer, of course. But did you know the effect consistency of experience can have on loyalty? How empowering your employees to solve customers’ issues quickly can mean the beginning of a beautiful friendship? Nine practical, concrete tips for emphasizing the important...
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Sometimes it “takes a village” to illustrate the social way of business. Take the tour of the town and see how customers feel about everything from engagement to the new definition of “now.” (see the big picture on the Assistly customer service blog)...
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