Many thanks to guest author Kasper Risbjerg. Kasper is a Social Business Manager for IBM.
As a famous folk singer once said: “The times they are a-changin’.” This motto inspired a whole generation to change the status quo. Those words are as true as ever in this age of Digital Darwinism, which...
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Editor's Note: Today's post is by Rob Garner, Vice President of Strategy at iCrossing, a global digital marketing agency.
When
you stop and think about it, Internet marketers who advocate for
relevant and authentic experiences are actually advocating for the
consumer on behalf of...
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Double Up: Be Fast AND Accurate
It’s
great to respond quickly to customer issues, of course, but Fast AND
Accurate is really the unbeatable combination. There’s nothing like
talking to a support person who really listens on all cylinders,
diagnoses your issue with probing questions, and then...
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Jeff
Bezos, CEO of Amazon, once said, "You know, if you make a customer
unhappy they won't tell five friends, they'll tell 5,000 friends." Never
has this been truer than now in the age of social media and Twitter.
Not
only for promos and marketing anymore, Twitter is now a...
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written by Sukhjit Ghag, Social Marketing Manager at desk.com
We’ve all been on one side or the other of an unhappy conversation,
right? When your customer thinks your product or service isn’t
delivering on a promise, you may find that every single thing that’s
been bothering them in...
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written by Phil Gerbyshak - a speaker, author, and trainer for small and medium sized organizations
and entrepreneurs who want to take their life, and their business to
the next level.
One of the best ways your small business can show up better in the search engines is by getting more...
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For National Customer Service Week, an insightful piece by Sam Fiorella, desk.com partner and strategist at Sensei Marketing, which reminds us that the world looks very different through the eyes of your customer.
Your customer does not see how unrealistic their demands are. They see how you...
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Brand journalism stands for combining the tenets of traditional journalism with "brand storytelling" (using the techniques of marketing and public relations).It's not meant to be truly impartial as journalism is, but rather a genuine and engaging way to talk to customers and...
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Sometimes startups need to consult wisdom of good blogs to get started off on the right
foot. It's hard to choose just the right blogs to recommend, as there are
many good ones about the startup life with all its challenges and
whirlwinds.
This is not intended to a "Best List" of...
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