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Alexa Schirtzinger
I'm the Director of Content Marketing at Salesforce, where I'm working with a talented team to reimagine the way high-quality content can transform marketing and business development in the tech sector. Previously, I researched new business models for journalism as a Knight Journalism Fellow at Stanford. I'm a former Peace Corps volunteer, ski instructor, and whitewater rafting guide, and a graduate of Dartmouth College and the Columbia University Graduate School of Journalism.
In an age where customers are more connected and informed — and where their expectations are higher than ever before — customer service is quickly becoming the key differentiator among brands.
Every company, regardless of size or industry, must prioritize the customer experience. That's...
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Here at Salesforce, we have the good fortune of coming into frequent contact with some of the most influential salespeople and marketers in their respective industries. Many are well-known authors, speakers, and social media luminaries — not to mention members of our guest blogger program.
This...
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Since the holiday shopping season has officially begun, we've put together a handy guide for retailers looking to finish strong in 2014.
Below, we've included five of our top tips for retailers this holiday season — including not overthinking email (seriously!), enabling your seasonal...
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This week, content marketing company Kapost released its list of the Top 50 Content Marketers — and Salesforce came in at #10. That's a big jump: Salesforce ranked #39 last year and did not make the list in 2012.
"We've worked hard over the past year to make our content useful and...
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As a former journalist, I've spent a lot of time interviewing. Along the way, I've learned that it doesn't matter whether you're talking to a U.S. Senator, a feminist icon, or an eager job applicant: interviewees share certain characteristics.
Think about the situation. The...
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Managing billions of customers isn't easy — and no one knows that better than the man charged with delivering toys to billions of children around the world — all in a single night.
In the latest video from the Salesforce Marketing Cloud, the Marketing Cloud team interviewed Mr. Claus himself...
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Well, that's it. America's biggest shopping weekend is finally wrapping up — and now, those of us who aren't into battling the hordes at midnight on Thanksgiving can go about our holiday shopping in relative peace.
But that doesn't mean we should ignore the record-setting volume of...
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As much as Dreamforce is about learning, networking, having fun, and giving back, it's also a feast for the eyes, a visual spectacle of tremendous proportions. Here's a small taste of what Dreamforce '14 had to offer.
The Dreamforce Plaza was a spectacle at night.
Hackathon...
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After all the months of preparation and growing excitement, it's hard to believe that Dreamforce '14 is over. Four days packed with breakout sessions, hands-on training sessions, keynote speakers, networking, sightseeing, and parties can go by fast — so in case there's anything you...
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