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Alexa Schirtzinger
I'm the Director of Content Marketing at Salesforce, where I'm working with a talented team to reimagine the way high-quality content can transform marketing and business development in the tech sector. Previously, I researched new business models for journalism as a Knight Journalism Fellow at Stanford. I'm a former Peace Corps volunteer, ski instructor, and whitewater rafting guide, and a graduate of Dartmouth College and the Columbia University Graduate School of Journalism.
Today, we welcome a new guest blogger to the salesforce.com fold: Steven Gaffney, an expert in office communication and an accomplished author and keynote speaker. To kick off his relationship with us and get acquainted with our readers, Steven graciously answered a few of our questions...
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If you've ever worked in a service industry, you know that it can be a formative experience. Recently, a friend and I got to talking about what our early restaurant jobs taught us about delivering great customer service—and, really, about life and work in general.
Here are 10 of our top...
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For the past few months, we've asked Salesforce users to show us how they run their business from their phones.
Using the hashtag #salesforce1selfie, they responded with hundreds of screenshots showing how they use the Salesforce1 app to do business on the go—from sales to marketing and...
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Content marketing is a tough nut to crack. According to a report by the Content Marketing Institute, 93% of B2B marketers use it—but only 36% consider themselves effective content marketers.
Salesforce.com was recently named one of the 10 Most Influential Global Brands by LinkedIn—along with...
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